Get More for Your Stamp

4. Send it as a bill insert. Enclosing your newsletter as a bill insert is like getting a two for one deal at post office.

5. Conduct some research. Include occasional surveys for your readers. This can provide you with valuable feedback that's worth more than price of a stamp!

Post Office Tricks

6. Get a bulk postage meter. Call your county’s main branch post office for details.

7. Use a standard size. You may be paying more because your newsletter doesn’t fulfill post office specifications. Ask at your local post office for a chart of various sizes you can use.

With a little innovation (or a little less innovation), you can be on your way to saving money on your newsletter delivery.

Crop for emphasis. Extra background color is distracting so if there's an aspect you want to focus your viewer's attention on, make sure rest of photo doesn't compete.

Photographs of People Change your angle. Look at people from different angles and in different ways. Consider shooting subjects at work and at play. Help them feel as comfortable as possible.

Zoom in on hands. Our hands often give away what we're feeling. Nervous? Maybe your subject fidgets with his napkin beneath table. Bored? Maybe she's examining her fingernails for flaws in polish.

Think motion and line. Diagonals are often more visually appealing. Color also gives you more variations in considering motion in your photographs.

Keep your images original and crisp and you'll maximize power of your company newsletter, whether it's print or electronic.