If you’re mailing out your monthly newsletter, you’d likely like to save money on your postage costs. You may think there’s no way around first class price tag. However, we've got seven easy ways to spend less for same distribution.

Don’t Mail It

1. FAX it. If most of your readers are local and have fax numbers, ask them if they’d mind if you faxed it. Keep in mind that some of your readers may prefer to have it mailed.

2. Email it. You can email newsletter in plain text or HTML format, or you can email a notice that latest edition is available on your website.

By Jessica Albon

Copyright 2003, The Write Exposure

The average newsletter generally has average photos: headshots, people shaking hands or talking on phone. If you're looking to invigorate your photos, try these tips.

Black and White Photographs

Up contrast. Black and white photos can be full of drama and journalistic style. Intensify their impact in your photo editing program by increasing contrast.

Isolate key elements. When a photo is black and white, it is especially important that background be crisp to highlight centerpiece of your photo.

Keep it off-center. Always powerful, asymmetry ads a special level of interest and texture to black and white photos because lines are generally sharper.

Color Photographs Lighten Up. Take photos with plenty of light. Make sure your subject is lit evenly.