A tool such as Camtasia Studio gives you ultimate power in winning hearts of lazy people. That's because it's a video and audio tool which allows your prospects to learn without having to do research and without having to read.

Don't make your lazy prospects read too much and don't make them do research. Anything you can do on your end for lazy marketer will improve your response rate.

If lazy prospects ever feel like what you're telling them to do is going to take too much work, then they'll simply follow an easier route, which will not be route you want them to take.

Don't just tell your prospects that you want them to do something - give them tools they can use to finish your task. If you tell them to contact joint venture partners to promote your affiliate program, give them a template jv letter they can use.

Don't just tell them to find article directories and submit some articles. Give them a list of article directories to use. They won't do research even if for you it seems pretty easy work.

I'm telling you, people are naturally lazy. If you can do all work for them then you'll get a much higher response from your contacts. Use this simple fact to get better response from your online marketing.

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