by: Gary Huynh

I'll show you how to win hearts of lazy people and get them to be your loyal fans.

People are simply lazy and if you keep this in mind whenever you're creating a marketing campaign or writing copy you'll be able to get more people to do as you wish.

Let's take for example simple process of rebranding an ebook.

If you have a rebrandable ebook which promotes 10 different rebrandable affiliate program links, you likely won't get many people to rebrand it.

You and I both know that rebranding an ebook is much easier than creating one and making it rebrandable. So if it's so easy then person who downloaded your ebook should be able to rebrand it right?

Wrong! A lazy person will not want to have to sign up for all those programs and figure out how to rebrand your ebook. Since rebrandable ebooks are fairly easy to find nowadays online because they're such a great viral marketing tool, your prospect will just not rebrand your ebook. For them it's just too much work.

To counter this, you just make it easy for them to rebrand your ebook. One way is to just promote just a few affiliate programs. Ideally, you should only promote one affiliate program in your rebrandable ebook. So lazy person only has to sign up for one program.