Something "New" For Managers?

Written by Robert A. Kelly


Continued from page 1

Interacting with outside audience members lets your people ask questions like “How do you feel about us? How recently have you had contact with our personnel? Have you actually used our services or products? Do you have any questions or problems with regard to our organization?”

The data gathered by this exercise isrepparttar raw material you need to establish your public relations goal. For instance, correct that inaccuracy, clear up that misconception or spike that rumor.

To achieve such a public relations goal, you’ll needrepparttar 104876 right strategy to show you how to do it. Andrepparttar 104877 choice of strategies is not complex because there are just three available when you address matters of opinion and perception: change existing opinion, create perception where none exists, or reinforce an existing perception/opinion. Always be careful that your chosen strategy flows naturally from your public relations goal.

Now, what will you say to members of that key target audience that, hopefully, will alterrepparttar 104878 inaccurate perception you discovered? You want your message to be crystal-clear as it details why that perception is just not true. From such clarity should come believability and a compelling delivery that can lead torepparttar 104879 target audience behaviors you need to meet your department, division or subsidiary objectives.

Actually deliveringrepparttar 104880 message isrepparttar 104881 least complex step inrepparttar 104882 public relations problem solving sequence. Fortunately for you, there is a large collection of communications tactics available to you ranging from your own personal contacts, service or product promotions, news announcements and consumer briefings to newsletters, media interviews, emails and dozens of other tactics.

In due course, you, your team and other interested parties will want to assess how your public relations effort is faring at alteringrepparttar 104883 offending perception. Best way to determine that is to duplicate your earlier benchmark monitoring session putting similar questions torepparttar 104884 members of your target audience. The important difference now? You’re watching carefully for signs thatrepparttar 104885 troublesome perception is being altered in your direction.

That altered perception, leading inevitably to predictable behaviors, isrepparttar 104886 bottom line. And a strong indication that a workable department or division public relations blueprint can help a unit manager achieve his or her operating objectives.

end



Bob Kelly counsels, writes and speaks to managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com




What's The Next 'BIG' Thing on the Internet?

Written by Chris Lee


Continued from page 1

Website Traffic:: Findingrepparttar 'holy grail' ofrepparttar 104875 Internet-focused, targeted traffic! I've tried everything you can think of and my traffic has steadily grown overrepparttar 104876 years, but it has not been due to 'tricks' or many ofrepparttar 104877 traffic 'gadgets' I've seen being sold onrepparttar 104878 Internet.

My basic traffic methods are pretty simple and boring: Word of mouth, being visible on major discussion boards and trying to be helpful to everyone who emails me with a question.

My own SEO methods are almost non-existant. I decided a long time ago I would not chaserepparttar 104879 search engines because they constantly changerepparttar 104880 rules ofrepparttar 104881 game. But... I am trying out something that is very, very sexy... it may be exactlyrepparttar 104882 'holy grail' of traffic I've been looking for, http://www.marketingcheats.com e.html

I'm testingrepparttar 104883 program now and I have a few ideas how it could be used much more effectively. One test I'm conducting is to use this program to create feeder sites to my own sites... another is to generate high quality, targeted reciprocal link sites that DO get indexed by Google. Please note: This is NOT a program for novices. If you don't know anything about Search Engine Optimization (SEO) techniques, do some reading up first: http://www.marketingcheats.com e.html

eBay :: A centralized market with millions of registered users! I got my start onrepparttar 104884 Internet selling on ebaY. First I sold rare books, then I sold entire websites...

The sale of 'websites' on ebay has hit an all-time low. At one time I could have sold an orginal developed (not a template) site for $500-$1,000. Although they took a long time to make, a sale is a sale... I couldn't get those kinds of prices anymore.

Where arerepparttar 104885 hot markets on ebay now? There are actually a lot of them, but not one's I'm interetsed in pursuing. ebaY is a very tough market for information publishers. Ebooks are selling for peanuts. Entire websites are selling for $20!

I still use it for generating leads, which is probablyrepparttar 104886 best way to use ebaY right now for info-publishers, but another InfoLab member has found a very interesting way to use ebaY (among other lead generating systems) to create a dynamic viral backend money making system that made him a 'extra' $46,538 last year, http://www.strongmarket.com/viral.html

I think this is VERY smart... use ebay for lead generation and create multiple backend sales.

My ebaY 'project' (if you can call it that) for is to create 'keyword' rich listings that get found byrepparttar 104887 'right' prospects who then bid on simple CD-rom or DVD products I create. Nothing fancy, just solid products with a niche focus.

CEO of VHYIP Stable Investments admin@vhyip.com www.vhyip.com


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