Something “New” for Managers?

A new public relations blueprint could be a good idea if you’re a business, non-profit or association manager who’s not getting important external audience behaviors you need to achieve your department, division or subsidiary objectives.

You know, behaviors like more people interested in your services or products, or more capital contributions coming in door, or more corporate membership applications hitting your desk.

While those kinds of behaviors may warm cockles of a manager’s heart, they’re not going to happen for you if you encourage, or allow public relations team assigned to your unit to concentrate on simple tactics to exclusion of a workable and comprehensive action blueprint.

In other words, a strategy, say, like this one: people act on their own perception of facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action very people whose behaviors affect organization most, public relations mission is accomplished.

Now that’s not only a blueprint, it’s a foundation for a public relations effort that can persuade those important external stakeholders to your way of thinking. Then move them to take actions that lead to your success as a manager working for a business, non-profit or association.

Here’s one way to do it. Decide that you’re going to spend some quality time with your PR folks and tell them you really want to find out what those outside audiences, those with behaviors that really impact your operation, actually think about you. Next, put your target audiences in priority order so we can get to work on your #1.

By way, because your PR people could be surprised at this kind of public relations blueprint, you had best stay personally involved as effort gets off ground. Another good reason to do so, is that actually doing something about key audience behaviors can have a positive effect on your own organizational success.

"What kind of projects are you working on right now? In other words, what do you think is 'next big thing' on Internet?"

I don't mind revealing projects I'm working on... but obviously some 'details' are left out until they are finalized.

Also, I don't have a 'crystal ball' - but since I live, eat and breath what happens online I do have a pretty good feel for where trends are headed.

But, I thought you might be interested in my answer to this subscriber's question so I'm going to repeat it below for you.

Ok? Here goes:

Projects I'm currently investing time, energy and money on:

Blogs:: Blogs fascinate me. Are they what Internet was supposed to be: A personal publishing machine/network? I don't know, but they are interesting. Allan Says started a blog at http://www.secretwisdom.com and Jason Cain has produced an excellent ebook on making money with blogging and blogs at, http://www.webfindz.com/goldblog.html

(BTW- Jim Nech, a nice guy and InfoProductLab member has a testimonial on Jason's sales page. Take time to visit Jim's site- http://affiliate-facts.com and get his free report :)

The question I'm working on: Is there MONEY to be made in 'blogging'... from what I've seen so far, there is, BUT you need to have an extremely tight focus and without giving away too many of secrets Jason reveals in http://www.webfindz.com/goldblog.html there are many ways to profit - many that I never would have thought of.

Another resource you should check out is Dr. Mani Sivasubramanian's BlogProfits : "33 Quick Tips To Make Money From Your Blog". I highly recommend both resources.

My project and my own interest is in creating a blog for increasing my publishing profits as well as producing a report on subject of making* mon*ey with blogs. My brother is 'blog crazy' and we had a long discussion about it over weekend.

I'm almost ready to take plunge myself for one reason: The directories that list blogs are incredibly EASY to get into at this point. There's even a 'search engine' that does nothing but 'index' blogs and so chances of getting found are very, very good. What that means is that if you have a niche 'focus' for your blog you could be getting traffic to it in as little as a day or two! How easy was it to get indexed by Google in 1996-1998?? - pretty easy. That's how it is now with getting your blog indexed... if you start now - 12 months from now, it may be too late.

Another reason to blog: People are 'crazy' over reading blogs. I forgot now where I read this but it said: there are more blog readers than there are blogs!

In addition to above: I firmly believe that 'email' as a form of marketing may be permanently harmed by spam, spam filters and ISP's who are blocking a lot of legitimate email that they incorrectly identify as spam.