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Now What? Compare your current client list to two columns in The Ideal Client Profile. How many have characteristics of your Ideal Client? If answer is "not many," you may need to work on firing some of your clients! Check out some resources below on how to do this.
Next, post your Ideal Client Profile somewhere you will see it often. Every time a new potential client comes along, start looking for those Ideal characteristics...and beware non-ideal! If that little voice starts to tell you something might be wrong, check in with non-ideal list--and be ready with some ways to turn away non-ideal clients. Offer them other options--refer them to someone else who is a better fit, and make two people happier!
Ideal Clients--For Life There are many ways to leverage work you have just done with Ideal Client Profile. Here are some ideas:
--Audit your marketing materials. Do your business cards, brochures, ads and website appeal to your Ideal Client? Are you sending right message, to right potential clients? Hone your materials, and start seeing better-qualified potential clients walk in door. --Consider your marketing channels. Based on your Ideal Client profile, where would you expect to find these clients? Is that where your marketing efforts are focused? If not, figure out a way to get in front of them! --Review your contracts, policies, terms and conditions. Are they set up to be friendly to your Ideal Clients? Do they give you clear avenues for dealing with non-ideal clients? If not, update them, and you might see non-ideal clients take care of themselves.
Start attracting your Ideal Clients today! **********Find more articles like this at http://www.Solo-E.com. Solo-E.com is coolest place on Web for Solo Entrepreneurs who want affordable, easily accessible and juicy information to create a successful business and life.
Terri Zwierzynski is a coach to small business owners and Solo Entrepreneurs. She is also the CEI (Conductor of Extraordinary Ideas) at Solo-E.com. Terri is an MBA honors graduate from UNC-Chapel Hill. Terri has been coaching for over 10 years in a variety of settings, including 6 years as a senior-level coach and consultant for a Fortune 500 company. She opened her private coaching practice in 2001. Contact her at: http://www.FastLaneDreams.com.