Continued from page 1
Believe me, I know.
The final contributing factor to
death of sixty-three percent of
businesses who died from bad management was that
owners had no relevant or applicable business experience.
Bad financial planning was
second reason sited by
survey as to why most businesses fail. In business, it's always about money. According to
U.S. Bank study, eighty-two percent of
business failures studied reported poor cash flow management as a contributing factor to
death of
business.
Seventy-nine percent of
businesses were inadequately funded, and seventy-seven percent miscalculated
cost of doing business. In other words, they failed to take into account all of
costs involved when setting
price for their products.
Let's move on to my favorite subject: bad marketing. You've heard me preach this sermon before. You can have
greatest product in
world, but if your marketing efforts are inadequate or ineffective you will end up with a warehouse full of
greatest product that no one in
world has ever heard of.
The study showed that bad marketing was a contributing factor in
death of sixty-four percent of
businesses surveyed. Many of these misguided entrepreneurs either minimized
importance of marketing and promotion or ignored it totally.
A vital part of marketing is knowing who your competition is and always knowing what they are up to. The entrepreneur who ignores his competition is a fool (gee, was that too harsh?) and is always destined to fail, as proven by
fifty-five percent of
dead businesses in
survey who either didn't even know who their competition was or simply chose to ignore
competition altogether.
Here's a nice hole in
sand for you, sir.
Please insert your head…
Another mistake made by forty-seven percent of
deceased businesses was that they relied on just one or two customers for
bulk of revenues. This is a common mistake made by many business owners who devote all their energy to one huge client. What they don't seem to understand is that if that one customer goes away, so does most of their revenue.
When performing your business autopsy you might identify other contributing factors that were beyond your control, such as a down economy,
lack of qualified employees, new government regulations that negatively affect
way you must do business,
failure of a strategic partner, etc..
There will always be things you can't control. The key to business success is to keep control of those things you can and do everything you can to prepare for those things you can't.
Next time we'll discuss a few things you should and should not do to help ensure your business success.
Here's to your success.
Tim Knox tim@dropshipwholesale.net For information on starting your own online or eBay business, visit http://www.dropshipwholesale.net
