Success Element #5: Give Customers a Reason to Act Now

The “everyday low prices” marketing tactics may work for huge retail stores but your small business will quickly be out of business unless you give customers a compelling reason to act now. Do you want customer to call now for a free estimate, visit your shop or web site for “Two-for-Tuesdays”, or purchase today and receive a free bonus? Determine what immediate action you want customers to take and be sure to specifically tell them to do it. Success Element #6: PS…Don’t Forget to Use Your Postscript

After headline second most read part of every sales letter is PS, or postscript. This is why it’s absolutely crucial that you use a PS on every single sales letter you ever write. Use PS to summarize your offer, introduce an extra bonus or set a limit for offer. Be sure that your PS is intriguing enough to get your customer to go back and read your entire sales letter.

Now you have six essential elements of successful sales letters. Even if your marketing efforts are doing okay, a winning sales letter you can actually double or even triple results you're getting now. Apply these six elements to your sales letters and watch your profits soar!

"125 Ways To Get More Accomplished In Less Time"

4. The desire to avoid effort

In addition to saving time, we also want to save effort. Here's an example of a great headline that guarantees a simple solution to an otherwise difficult process:

"Six Easy Steps To Making A Fortune In Mail Order"

5. The desire to gain knowledge

Instinctively, one of greatest emotional desires in humans is to gain knowledge. Here's one way that you can use that natural curiosity in your headlines to magically appeal to customers: "Discover How To Turn Your Passions Into A Profitable Business"

6. The desire to be more successful

This is a universal appeal because no one wants to be a failure. This type of headline also works well with parents because in addition to their own success they also want to help their children to succeed. Here's a headline that uses that angle:

"Here's How To Help Your Children Succeed In School"

7. The desire to avoid loss

Customers need to know that they won't take a loss if they try out your products. Notice how this "guarantee headline" reverses risk and lets your potential customers know that they have nothing to lose by doing business with you:

"Learn How To Get As Much Credit As You'll Ever Need...100% Guaranteed!"

When you understand what your prospects want it's easy to write headlines that appeal to that particular desire. Give them what they want to help them make more money, save time, gain knowledge or become more successful. Tap into whatever it is that they desire most and watch your sales increase dramatically.

Joanne L. Mason is the publisher of the Sales Letters Secrets, your source for great ideas, tips and techniques for creating winning sales letters. Get your FREE subscription online at www.moneymakingsalesletters.com/ezine.html Discover How To Instantly Grab The Attention Of More Customers And Increase Your Sales By Up To 1700%" http://www.moneymakingsalesletters.com/greatheadlines