Six Essential Elements of Successful Sales Letters

Written by Joanne L. Mason

Iím about to reveal to you six essential elements of successful sales letter. These are time-tested principles that have been used by master copywriters for many decades. Include these elements in your sales letters and you can dramatically increase your income.

Success Element #1: Always Use Attention Grabbing Headlines

A great headline is your best opportunity to capture your prospectís attention. In fact itís been proven that a great headline can actually increaserepparttar responsiveness of your ad or sales letter by up 1700%! Use your headline to immediately tell your prospective customerrepparttar 108189 number one benefit that he/she will gain from your product. Keep your customer focused by using sub-headlines throughout your sales letters that go into more details about your product.

Success Element #2: Bring onrepparttar 108190 Benefits!

Benefits tell your customers what they will receive from your product. Reveal every possible benefit so customers will be anxious to buy from you right away. Offer benefits that give yourepparttar 108191 edge over your competition. Some benefits that customers want include a fair price, great bonuses, a risk free guarantee, easy payment options, and reliable customer support.

Success Element #3: Use Testimonials to Add Credibility

Nothing adds more credibility to your sales letters than testimonials. A testimonial isrepparttar 108192 equivalent of a trusted friend or respected expertís recommendation of your product. Testimonials help customers feel at ease in purchasing from you because it says that others have tried your product and were pleased.

Success Element #4: Reverse 100% ofrepparttar 108193 Risk

A great way to dramatically increase your sales is to totally remove all risk involved withrepparttar 108194 purchase. Offer customers a 100% money-back guarantee if theyíre not satisfied. Studies have shown thatrepparttar 108195 longerrepparttar 108196 guaranteerepparttar 108197 lowerrepparttar 108198 ratio of returns. If you know you have a great product you wonít have to worry about very many returns, so go ahead and offerrepparttar 108199 longest guarantee possible.

7 Emotional Appeals You Can Use To Super Charge Your Headlines

Written by Joanne L. Mason

A great way to attract more prospects and increase your business is by using emotional appeals in your headlines. People makerepparttar decision to buy your products or services based on psychological triggers. They wantrepparttar 108188 benefits of your products help them achieve a certain feeling.

Whether your prospects desire to feel smarter, more successful, happier or safer, it is your job to determinerepparttar 108189 underlying desires that motivate your prospects. When you uncover your prospect's hidden desires it will be much easier to write stimulating headlines that magnetically attract more customers.

This article reveals seven common emotional desires for most people. I've also given you examples of how to use these emotional appeals to super charge your headlines to make quick and easy sales.

1. The desire to make more money

Moneymaking headlines are easy because everyone wants to make more money. In these headlines, always use dollar signs and actual dollar amounts to dramatizerepparttar 108190 effect of earning huge sums of money. Here's an example:

"Discover How Cheap Little Classified Ads Can Make You Up To $10,000 A Day!" 2. The desire to save money

People work hard for their money and don't want to waste it unnecessarily. Notice how this type of headline appeals to that great feeling that we all enjoy when we can keep a few extra dollars in our pockets:

"Here's How You Can Save 35% On Your Next Vacation"

3. The desire to save time

Time saving solutions are extremely popular in our fast-paced world today. See how you can create a winning headline by promising your prospects that you can show them how to get more done faster:

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