Call to Action Apparently we’re all still highly suggestible since studies show that call to action words still work. Things like: call now, click here, and buy now. Try to work some call to action words into your content if you can, it won’t hurt.

Lastly for those of you working at home, or running your own business. Never underestimate value of family and friends for critiques. They may not be able to tell you what is wrong with way your ad looks but if they look at it and only say, “Eh, it’s okay.” Then don’t use it. We all instinctively know what looks right or wrong. If you ask around and don’t get positive feedback from family and friends who love you and want your business to succeed then what do you think that a total stranger is going to think? Also before you even start creating your own ad, look around at what everyone else is doing. Decide what you like and don’t like about other ads that you see. And then don’t make same mistakes.

Copyright 2004 Kelly Paal

5. - Not testing and rotating your ads. Even a small change in a headline or ad text can make a HUGE difference! Particularly headlines. Your ad text won't be read if headline is boring or uninviting. Learn to write killer headlines, and do not be afraid to test and rotate your ads. Also don't be shy about deleting ad groups if they're not clicking through enough. Remember, you've got a list of several hundred words; either these aren't right or headline/text need tweaking. Test, test, test!

6. - Not using content targeted feature wisely. This is a tricky one. Google, in it's infinite wisdom, seeks out alternate avenues to show your ads, thus delivering substantially more clicks to your campaign. Trouble is, though, you have no control over this, and it IS your money. If you are attempting to run a tightly focused campaign on limited funds, this one is a potential budget buster. It can easily rack up a lot of clicks, but are they of worth to you? In my experience, CTR is ALWAYS a lot lower. I guess it could make sense for large campaigns with a very popular product, but for most part, you'll want to be very careful. Which leads me to my last, and most important dollar-drainer of all.

7. - Not having a GREAT sales page. This one is hardest to fix, but without doubt most important. All clicks in world won't mean a thing if sales page you're sending your hard-earned visitors to doesn't get job done. If it's your product, there's hope! You can address these issues, and after testing and more testing, can correct and come up with a page thst sings! If you're an affiliate, you might consider a separate landing page, where you might offer a sincere testimonial in an attempt to presell product more effectively. (That is not a bad strategy even with a good sales page, as personal recomendations go a long way!)

There you have it. 7 Great ways to lose infinitely more than your shirt!

Webmasters feel free to publish this article in its entirety in your ezine or site, so long as none of text or links are changed. Get latest and best in internet marketing tools and reviews at http://www.internetmarketinghere.com Contact author at: keith@internetmarketinghere.com