Simple Starter Steps to Generate SalesWritten by Rob Wiley
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your research? That all depends on results of your research plan and direction in which you wish to grow. Take for example: you own a small sandwich shop and only other sandwich shop in town is popular chain sandwich shop Subway. Subway is killing you because they have spent millions of dollars in marketing campaigns. You decide to research market to develop a plan for your business. With in your market Subway proofs to be your primary competitor. In researching a marketing plan for your business you have found that 30 percent of visitors of Subway in your town really would like Subway to stay open later and 20 percent of visitors to that Subway don't like taste of Subways bread. With these results you create an ad and display it in an area that your towns people will see. The ad simply states, "if you think Subway's bread taste lousy and if you want to eat late then eat at Joe's Sandwich Shop and have a cup of coffee on us." Place ths ad and your sales are almost guaranteed to increase. These tactics can be applied to anything you have to offer, and they work great on a website. Building marketing tools like these will help you TARGET your market. The third simple step Continue to test and research your market, tweaking your plan to generate optimized results, continue to develop ad campaigns based on your results. See which ads work better for particular sectors of your idea or product and capitalize on them. If for any reason you need advice on implementing a marketing strategy for your product or idea, web based or otherwise don't hesitate to contact me. I can help. If your needs involve a New Media Profession visit NADmedia.net
Rob Wiley has spent the last 13 years serving the media industry in fields involving graphic design, marketing, website design and development. His experience has been shared with numerous businesses that have profited from his advice and skills. website: www.NADmedia.net
| | Into The LimelightWritten by Steven Van Yoder
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On any day, there are thousands of speaking opportunities available to small business owners who take time to seek them out. To find an available podium to promote your business, contact clubs and groups in your community that conduct speeches and workshops. If you have a good topic that is relevant to their membership, most will be happy to hear from you. Middleton sends each group an introductory package. It includes a cover letter naming other groups that have sponsored his presentations, a biography, a short description of his suggested talk, and comments from those who have attended his seminars. Middleton now conducts three to five such presentations a month, tailored to individual audiences. Virtualize Your Expertise Have you noticed that many high paid, respected professionals publish information materials? You can establish expertise, generate additional income and develop a compelling brand identity by developing books, booklets, e-books, audiocassettes, special reports and other information products based on what you already know. CJ Hayden began life as a professional coach ten years ago in San Francisco. After years of delivering her "Get Clients Now" program to local audiences, she franchised her ideas and took them to a national marketplace. "I trademarked name, taped a workshop, and wrote a 50 page workbook. I created an "out of box" package so others could produce my program on their own." The success of her "brand extension" strategy even helped her land a book deal to publish Get Clients Now! A 28-Day Marketing Program for Professionals and Consultants The best strategy is to create synergy between your products, services and reputation. Send information products to prospects. Use them for "back of room" sales at speeches and workshops. Boost your profile by promoting products in articles, press releases, and at networking events and trade shows. Also, list your products in catalogues and directories of trade associations, book clubs and business groups. Keep It Going Investors know that best returns go to those who are patient. Not every article, speech or workshop or information product will make your phone ring off hook. But, if you are consistent, you will develop an expert reputation that will help you land new clients and customers while making your business a recognized and reputable name in your marketplace.
Steven Van Yoder is author of Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort. Visit http://www.getslightlyfamous.com to read the book and learn about 'slightly' famous teleclasses, workshops, and marketing materials to help small businesses and solo professionals attract more business.
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