Simple Starter Steps to Generate SalesWritten by Rob Wiley
Do you have a website or store front that remains stagnant. No matter what you do, it just doesn't matter, you just can't seem to build traffic, increase or generate sales. You’ve created new graphics changed your text to be more appealing to readers and still no one is signing up and your click through rate remains stagnant. You own a small shoe store and regardless of your efforts, sales just remain same. Well my friend, if above real life scenarios pertain to you, then it is time to do a little bit or maybe a lot of research. You could have greatest product, a product that could be very useful to consumers and your product ships with an affordable price tag. You could have next break through idea but if you are not marketing your product or idea properly, there will not be one red cent earned for your efforts. The first simple step Always, always research market, see how much of a need there is for your idea or product and see if someone else has developed a similar idea or product. If they have, find out how they are generating sales, and then see how you could do same and then dominate market by offering consumers what your competitors lack. It all involves A PLAN tailored to generate sales specifically for your product. If you need help with developing a plan for your marketing efforts, please let me know. I can help. The second simple step Once you have a tested effective plan. That is, your marking efforts have reached a point that generates effective results. You use results as a marketing tool, a tool that will attract potential buyers and keep them coming back for more. You might ask what kind of tool can you develop from
| | Into The LimelightWritten by Steven Van Yoder
To stand out in a cluttered world, become a recognized expert There are millions of small businesses vying for our attention. Yet, because marketplace is more discriminating and skeptical, it's hard to get noticed. To enjoy greatest return on your marketing efforts, you need to rise above crowd. You need an edge over competition. In short, you need to become slightly famous by establishing an expert reputation. Not so long ago, expertise was equated with number of years you were in business or college diploma that hung on your wall. That has changed as people have come to be more interested in results. If you can deliver, people will be interested in you no matter how brief your business experience or how bare your walls are of diplomas. Experts are sought after. They get more business with less effort and command higher fees. Journalists come to them for information. They are asked to speak at conferences. They out-position their competitors and break out of anonymity trap because they know more and are recognized as knowing more. Becoming an expert can help you achieve "top of mind" awareness among members of your target market. By packaging your knowledge into articles, speeches, and workshops your name can immediately come to mind or be first one mentioned when members of your target market turn to others to find what they need. Publish Publishing articles, columns and books are powerful techniques to establish your expertise. Publishing pre-sells others of your abilities and exposes you to thousands of prospects. And reprints of published articles make excellent, low cost sales literature, easily replacing expensive brochures, mailers, and newsletters. Kimberly Stansell says publishing created tremendous name recognition for Research Done Write, her Los Angeles-based consulting and training firm. Her syndicated column "Bootstrapper's Success Secrets" appears in dozens of entrepreneurial publications, association newsletters and business web sites. "The name recognition my column has given me is tremendous," says Stansell. "I get invitations to participate in events and other business opportunities. And I can automatically charge higher fees because people assume I'm expensive." There are endless opportunities to publish your expertise. Thousands of business, trade and Internet publications covering every imaginable industry and audience are fairly easy to break into, even for beginners. If you have a good idea, tailored to a specific readership, there are thousands of publications hungry for articles from business professionals. Find A Podium When Robert Middleton moved his marketing consulting practice a few years ago, he had to find ways to generate new clients. He immediately contacted local chambers of commerce, business groups, and organizations likely to be interested in his three-hour marketing workshop. Within months, Middleton not only had plenty of clients but also made a name for himself in Silicon Valley as a marketing expert for professional firms.
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