Computer security and care of your computer are also very strong demand topics with strong emotional desire built in.

A terrific way to discover niche markets, immediately know supply/demand ratio online and even understand where to best market those products is Adword Analyzer - I use it every week -

http://www.infoproductcreator.com/part/adwanalyze

A CHALLENGE!

While you may be hard pressed to write a 200-page eBook on any one of these topics, how about a 20-page Special Report, a monthly $10 newsletter, or a giveaway eBook that contains links to products that already exist - where you earn referral income from anyone who purchases from your report?

Do you know, or could you easily find someone who's hobby is cooking, raising pets, security, computers, or any number of high demand fields who you could spend 1-hour interviewing?

To find out how easy developing profitable 20-page special Reports really can be, here's bible...

http://www.infoproductcreator.com/part/damon.html

MAKING A LIVING SELLING INFOPRODUCTS

What do you think is easier, creating a $47 eBook that sells 2130 copies OR...

Creating 6 $27 Special Reports that sell 350 copies each and one newsletter at $97/yr ($8/month) that sells 500 subscriptions?

Accomplishing either option will earn you approximately $100,000/yr - though in reality having you own product allows you to earn income in many other ways including: consulting, interviews, affiliate referrals, newsletter, back-end sales, etc...

So next time you get overwhelmed, become frustrated with your lack of progress, then find a small niche and develop a quick infoproduct that you can start marketing within days!

Use data you collect to establish your public relations goal. For example, correct that inaccuracy, clarify that misconception or spike that damaging rumor.

To reach that goal, you need a strategy to show you how to get there. Select from three: change existing perception, create perception/opinion where none exists, or reinforce existing perception. And make certain strategy you select fits your public relations goal.

Now, you must prepare a message designed to alter perception among members of that target audience. It must be crystal-clear about what it intends to correct, clarify or change, and it must be persuasive and compelling – all at same time! Above all, as your message makes case for your point of view, it must be believable.

A daunting assignment for sure – alter what a lot of people have come to believe. It’s a big job, but worth effort.

Now, you must deliver your message to eyes and ears of members of that key target audience. And communications tactics will help you do it. The choice is broad and includes tactics such as customer or member briefings, brochures, press releases and radio/newspaper interviews as well as newsletters, speeches, facility tours and many more.

Just be sure that tactics you choose, have a proven record of reaching people like members of your audience.

How will you know if you’re making any headway? By re-monitoring perceptions among, and asking more questions of those same audience members. This time, however, you watch closely for clear evidence that perceptions are being altered as you planned.

You can always speed things up by using additional communications tactics, and by increasing their frequencies.

Remember that you are using one of strongest weapons available to any business, non-profit or association. Namely, process for changing behaviors of their key external audiences in ways that lead directly to achieving their primary operating objectives.

end

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com