Hold that thought!

Remember your parents or teachers telling you to "try harder", "spend more time at it", "work harder", "be dedicated".

You rarely heard them say "work smarter, not harder" or " focus on low lying fruit first"

Fact is, there are many people working their butts off, but rarely does that impressive effort lead to success, achievement or happiness.

I'm not advocating taking short-cuts - that doesn't work either - just ask bank robber who hasn't seen his kids for over a year.

Rather - use your noggin for what it was designed for - understanding world around us, where we fit into it and what people need and want to live in society.

By choosing infoproduct topics that make use of your knowledge AND that appeal to high demand, you can quickly turn your dreams into solid financial returns.

Here are 10 rapidfire infoproducts you could create within weeks - some within hours. How many do you think you could write?

1. 10 Ways to House Train Your Dog 2. Surefire Methods of Potty Training 3. 5 Off Beaten Path Travel Destinations in X (Fill In destination of your choice) 4. How to build your own online photo album 5. Everything you need to know to clean your computer from adware 6. What you need to know to protect your children online 7. How to overcome (enter any hardship you've had here) 8. Discover magical techniques for getting job promotions 9. 100 "comfort" recipes that "warm" up your family's kitchen 10. Caring for your fish

SIMPLE TOPICS WITH HIGH DEMAND

Have you noticed demand for information on pets? It's incredible. The term "fish" had over 170,000 hits last month, has numerous Pay-Per-Click campaigns and has a very good supply/demand ratio.

Same goes for "fish video" and "care of fish" keywords.

Use Every Weapon You Have

One of strongest weapons available allows business, non-profit and association managers to begin changing behaviors of their key external audiences in ways that lead directly to achieving their primary operating objectives.

The name of that weapon? The fundamental premise of public relations: People act on their own perception of facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action very people whose behaviors affect organization most, public relations mission is accomplished.

In short, people in your operating areas really do behave like everyone else – they take actions based on their perceptions of facts they hear about you and your organization.

So, you need to deal promptly and effectively with those perceptions by using every weapon at your disposal to reach them with right message. Your job is to persuade your stakeholders to your way of thinking and move them to take actions that lead to success of your organization.

Here are typical behavior changes you might aim for. More frequent repeat purchases; increased membership applications or contributions; more prospects sniffing around; suppliers working harder than ever to expand their relationship with you, and elected officials starting to count you among movers and shakers whose opinions they need to start taking seriously.

This public relations action checklist can help you make it happen: You need to list your outside audiences and prioritize them by severity of their impacts on your organization.