Shift to Full Power Marketing

Written by Charlie Cook


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repparttar power and your solutions are likerepparttar 120873 cylinders of an engine that dorepparttar 120874 heavy lifting. Fueling your marketing engine requires a constant focus on client problems and needs. The more accurate your identification of client’s pressing concerns and interests, repparttar 120875 more power you'll get out of your marketing engine. The first step to strengthening your marketing efforts is to clarify your prospects client’s common concerns. Do you know: - Whatrepparttar 120876 concerns of your target market are? - What problems they have that you can solve? - Which problems they want to solve? If you don’t knowrepparttar 120877 answers to these questions, don’t panic. Instead, listrepparttar 120878 questions you could ask your prospects to getrepparttar 120879 answers. Chances are you already know your prospects’ concerns andrepparttar 120880 problems they want solved but aren’t using it to fuel your marketing. Power Up Your Marketing Materials Take a look at your marketing materials and or marketing meetings. Do you start with clients’ problems and concerns or do you start with a description of your services and products and benefits? Prospects want to see themselves and their concerns clearly identified in order to feel confident that you understand their needs. If you lead with this in your marketing materials you'll get their attention. Which ofrepparttar 120881 following describe and focus on prospects’ problems and which focus on benefits and solutions?

- Your one liner describing what you do (Tagline, audio logo, meme, business card or elevator speech) - Your positioning page (first page of your web site and /or brochure) - Your ads - Your exploratory conversations with prospects - Any articles or press releases you write If you are trying to fuel your marketing withrepparttar 120882 solutions you provide, chances are your marketing will sputter along and you won’t attract allrepparttar 120883 clients you want. Makerepparttar 120884 switch to using client problems to power your marketing engine and you'll be amazed at how quickly your marketing helps your business accelerate. 2003 © In Mind Communications, LLC. All rights reserved.

The author, Marketing Coach, Charlie Cook, helps independent professionals and small business owners who are struggling to attract more clients. He can be contacted at ccook@charliecook.net or visit www.charliecook.net to get a copy of the free marketing guide, '7 Steps to Get More Clients and Grow Your Business'.


Who Determines What YOU Do?

Written by Darlene Styers


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How do you gain this trust and credibility?

There is no doubt that writing and promoting Articles can place you a step aboverepparttar crowd. When you readrepparttar 120872 newspaper or magazines, which carriesrepparttar 120873 most weight . . . ads or articles? Articles catch my attention because they aren't trying to sell me anything.

I don't like to be sold ANYTHING.

Why does an article create trust and confidence inrepparttar 120874 readers?

It tells your reader you are interested in providing helpful information . . . something more than simply selling something.

In a nutshell, writing and publishing articles permits you to get through those defenses set up as a result of this constant bombardment of ads thrown at us.

Let's review:

Articles create confidence and trust . . . your best tool is writing an Article. Articles create credibility. . . appears as news, interesting and trustworthy. Articles set you apart from your competition . . . who are part of that ad bombardment crowd. Articles providing helpful information . . . help to solidify relationships.

Need more traffic to your website or affiliate links? Use Articles to drive Thousands of new visitors to your website without spending a dime on advertising!

----------------------------------------------------- Darlene Styers is Owner and Publisher of iNetProfitz Marketing Newsletter. http://www.inetprofitz.net This Article may be reproduced if it is not modified and this Resource Box remains in tact. -----------------------------------------------------

Darlene Styers is Owner and Publisher of iNetProfitz Marketing Newsletter. http://www.inetprofitz.net


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