Can you be persuaded to do something another wants of you?

Well . . . world of marketing tries everyday to get us to do what they want of us. Over time this causes us to subconsciously set up our defenses against this daily bombardment of marketing messages . . . whether it be by television, eBusiness, radio or whatever.

Take a look at a few of these techniques battling for your attention and money.

Yellow page ads Newspaper and magazine ads Postcards, catalogs, and direct mail circulars Radio pitches interrupting flow of your music TV ads - about 20 minutes worth per hour now Hundreds of storefronts, "mega" malls, and strip malls Highway billboards by thousands Circulars hung on your doorknob Illegal signs on stop signs and telephone poles Legitimate email messages Spam email or UCE (unsolicited commercial email)

That's enough to cause "overload"!

Have you developed defenses against even looking or listening.

Do you dislike listening to or looking at a sales pitch as much I do? In your eBusiness, how can you get through these defenses set up by EVERYONE?

Hit people with your message more frequently? Get more sly or sneaky? No way!

How about these suggestions:

1. Build yourself credibility as someone knowing what you are talking about.

2. Communicate in a way that will reduce fears of doing eBusiness with you.

What d'ya think? Would those two items help others to trust you?

Big Question . . . How d'ya do that?

In one word . . . Trust.