5. Follow media. What's media talking about these days (besides California election & Ben-lo)? Keep track of media buzz--what they're paying attention to and what they're writing about. Delve beyond front page of your paper to second or third page and see what's filling pages. If you can get your hands on out-of-state papers, do a comparative review. Do you see a trend in coverage? Is there something that seems to be getting more buzz even if it's on page six?

6. Talk, teach, listen. One of best ways I've found to get in touch with my audience was to teach a class and do speaking engagements. When I was putting together my book, Get Published Today, I found that classes I taught provided valuable information for creating a great book because they put me directly in touch with my audience!

7. Timing is everything. When do you plan to release your tome? Are you releasing around a holiday or anniversary? Could you take advantage of any upcoming event and/or holiday for your book launch?

Penny C. Sansevieri The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed ranks at Amazon.com to #1 best selling book in San Diego. Her most recent book: No More Rejections. Get Published Today! was released in July of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.booksbypen.com. To subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com Copyright  2004 Penny C. Sansevieri

To have an idea on how Elance works and what kind of projects people are posting. Visit this link:

http://www.elance.com/c/search/main/lSearch.pl?mode=search&stage=results&domain=projects&catid=100&rid=&sk=&keywords=ebook

There are plenty of great resources to hire a freelancer. These are:

- http://www.elance.com/ - http://www.rentacoder.com/ - http://www.guru.com/ - http://www.ebookhelper.com/GhostWriting.html/ - http:/ hewritetouch.no-frills.net/ - http://www.theghostwriter.net/

To post your project on Elance.com or any other freelance site you should first open a free account with them, and then open a bid request. Your bid request should include: -A clear description of your project without giving a lot of details. -Maximum Bid. This is highest bid offer you will accept. Freelancer can bid lower to gain your business, but not higher. -Bidding Close Date. This is date (in U.S format--mm/dd/yyyy hh:mm:ss) you want to close bidding and not accept any more bids. -The number of days freelancer have to work on project and deliver final work. If you omit a deadline, then he is under no time obligation to deliver! Before accepting any bid you should verify that person you are selecting is apt to handle project effectively. You can do this by: -Asking ghostwriter for his references. -Asking for a sample of his work. -Visiting his profile page, where you can find more information about him and also what people who worked with him have to say about his work.