Seven Secrets to Writing a Book that SellsWritten by Penny C. Sansevieri
It's one thing to write a book, it's an entirely different thing to write one that's a saleable, viable, marketable product. Ensuring success of a book is something even biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage sales-factor in your favor and here's how you do it. 1. Know your readers. We're not just talking about whether your readers are male or female. You'll want to know myriad factors about your audience. How old are your readers (age range)? Are readers married, single, or divorced? Where do your readers reader live (generally)? What do your readers do for a living? What other books/publications do they read? Develop a profile that includes where they shop, what clubs do they belong to, etc. These elements will help you incorporate these aspects into your book *and* help you unearth salient marketing opportunities (i.e., publications and stores). 2. Know your market. What's market like for your book? Is there a trend out there you're positioning yourself towards. Are you reading all publications related to this topic rend? Are there any "holes" out there your book could fill? What's future for this market opic? For example, let's say you're a fiction writer looking to publish chick lit. Go to any bookstore and you can't help but spot cutsie, pink, cartoonish covers. Many thought this trend was dying out, but it has recently seen another surge. What do you know about trends related to your book opic/audience? 3. Similar books. What else has been published on your topic? Have you read all ten books in your category? If you haven't, you should. You'll want to know everything you can about what's out there and how it's being perceived in marketplace. It's never a problem having a similar topic. When I published No More Rejections - Get Published Today, I knew there were other books out there on marketing. I read them all--then angled my book differently. 4. Getting and staying current. What's going on in your industry today? What are some hot buttons? What are people looking for? What's next on horizon for this topic/audience? If you can't seem to gather this information through traditional channels, why not survey your target audience? There are a number of places to run free surveys, Survey Monkey is one of them: http://www.surveymonkey.com
| | Earn Money From Freelance WritingWritten by Younes Boutriq
If your writing skills are not so good, or you’ve failed your English test on high school, you may be feeling a little slighted about writing an article, report, sales copy or ebook. If it’s your case, there is a solution just for you. Writing doesn’t have to be hardest part of your ebook creation. You can actually hire someone to do it for you by going to a site like Elance.com and let qualified people ( Ghost-writers or freelance writers ) bid on your project. There are plenty of good writers there willing to write your ebooks for you at a discounted price. Many novelists, Hollywood celebrities, biographers and others utilize services of a freelance writer at some point of their careers. So what’s a ghostwriter? It’s someone you pay to provide you with quality professional content in about any format you require. Here is what a ghostwriter / freelancer can do for you: - Research on internet and other sources - Compilation of all information you provide them - Professional writing that makes your ideas sound really great - Write a compelling book that rivets a reader’s interest -Usage of language that is apt according to topic - Delivering complete packaged product version – ready to sell. All you have to do is provide them with your ideas, research, and information about your ebook then let them do work for you. Here are some of advantages of letting a ghostwriter write for you: -All writing work and designing is easily outsourced to ghostwriters. They do all work… you get benefit (and profits)! -Save time and energy that could be used efficiently in other directions. -You keep 100% of copyright. -They can do research for you. The procedure is as follows. You have to post your project on website. The freelancer who is interested in your project will place a bid. The cost of this work depends on expertise required, nature of project and volume of work. You are free to negotiate. Ghostwriters work mostly for themselves. If you generate repeat business for them a business relationship gets established. The ghostwriters or freelancer may then charge a lower fee for returning client as it helps generate higher business volumes. The investment you make in hiring a ghostwriter is returned many times over and gives beneficial results. You get an excellent product made and readers get their value for money through high quality material. This is definitely a win-win situation where you, freelancer and client, all are benefited.
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