Marketing: Seven Deadly Newsletter Sins (and How to Cure Them)

Seven Deadly Newsletter Sins (and How to Cure Them)

Written by Claire Cunningham

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Cure: Identify repparttar problem. Is it your procrastination? Hire a pro to drive repparttar 119866 project. Is it a complicated design? Hire a designer to help you simplify. Keeping your newsletter short will make it easier to publish more frequently.

6. Delegatophobia – Fear of delegating has killed quite a few newsletters, and many business people suffer from this disease. If you’ve been accused of being too “controlling,” you’re probably infected.

Cure: Be honest! Do you REALLY have time to write this newsletter? Do you have a writer on staff who can take on this project? If you don’t have repparttar 119867 internal resources, hire a project manager and writer. Then let them do their jobs.

7. The disappearing act – One issue followed by…nothing. Maybe that initial issue took more effort than expected. Maybe content wasn’t planned in advance. Whatever repparttar 119868 reason, a disappearing act doesn’t say good things about your company.

Cure: Make repparttar 119869 newsletter a top priority. Plan ahead. Stick to your schedule. Hire help if you need it.

About the author

Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly newsletter, Communiqué, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)

8 Ways to Be a Great TV Talk Show Guest

Written by Susan Harrow

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6. Go with repparttar Flow.

The show originally was just going to include Captain Bob and host Meredith Viera. The last week before our show, they changed repparttar 119865 content four times. The morning of repparttar 119866 show, they changed some of repparttar 119867 content again and added an additional host. Five minutes before repparttar 119868 program in repparttar 119869 green room he and repparttar 119870 producer were watching repparttar 119871 show live. Joy Behar, one of repparttar 119872 other hosts mentioned something about shopping and repparttar 119873 producer turned to Captain Bob and asked, *Can you go with that?*" The answer, which he spoke without hesitation, should always be one three letter word: *Yes.*

7. Engage and Interact.

Remember you're there to have a conversation not to spew out your points like an automaton. Captain Bob bantered with repparttar 119874 two hosts like he was a guest in their living room. The segment producer e-mailed him this message after repparttar 119875 show, *You were an awesome guest! We can't wait to get you back.* (Great going!)

8. Walk Your Talk.

Ever gracious and conscious of good manners, Captain Bob sent a thank you note with a gift. What a delight.

Learn how to get on top talk shows and how to make your appearance have an amazing impact on sales for your business, product, service, or cause with *Secrets to Get Top TV Talk Show Producers to Book You as Their Guest* http://www.prsecretstore.com.

Susan Harrow is a top media coach, marketing strategist and author of *Sell Yourself Without Selling Your Soul* (HarperCollins), *The Ultimate Guide to Getting Booked on Oprah*, and *How You Can Get a 6-Figure Book Advance.* Her clients include Fortune 500 CEOs, millionaires, best-selling authors and successful entrepreneurs who have appeared on Oprah, 60 Minutes,NPR, and in TIME,USA Today,Parade, People,O,NY Times,Wall Street Journal,Inc.

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