Seven Deadly Newsletter Sins (and How to Cure Them)

Written by Claire Cunningham


Newsletters can be great communication tools, but they take work. Here’s a quick list of common problems newsletters run into and how to fix them.

1. The snooze-letter -- a newsletter so boring it puts readers to sleep.

Cure: Find out what your readers want to know and write about it. Keeprepparttar tone lively. Don’t know what readers want? Ask!

2. Audience too broad - a newsletter with a broad audience (customers, employees and distributors, for example) may meet no one’s needs very well or might meet one group’s needs while ignoringrepparttar 119866 others.

Cure: Different audiences = different information needs = different newsletters. Your newsletter will be better read if it provides information that’s relevant torepparttar 119867 specific audience.

3. Too long - Most folks are strapped for time. They won’t tackle a long newsletter.

Cure: Keep your newsletter short. (1-2 pages an issue )

4. I have a friend…. - Everyone has a friend, relative, spouse, or whatever who knows something about marketing and/or communication. Doesn’t mean they know anything about newsletters. The results include poor writing, poor design, poor targeting, and poor performance.

Cure: Use people with newsletter experience.

5. Published once in a blue moon – Infrequent publication builds a reputation for poor follow-through. Probably not a good thing for your business.

8 Ways to Be a Great TV Talk Show Guest

Written by Susan Harrow


Word count: 588

***Permissions***

You have permission to publish this article in its entirety electronically, in print, in your ebook, or on your web site, free of charge as long as no changes torepparttar content are made and you include my byline, copyright, and resource box. Please notify me of publication by sending an email with a copy of your publication to: mailto:newslettereditor@prsecrets.com Thanks!

===Article Follows===

8 Ways to Be a Great TV Talk Show Guest

Here are 8 things that Fire Captain Bob did to be a fantastic guest on Barbara Walters' ABC show, *The View:*

1. Talk in Soundbites.

When he metrepparttar 119865 producer of *The View* at a family vacation he peaked her interest by speaking on his subject-keepingrepparttar 119866 passion in your relationship, by talking in 10-30 second bursts of words filled with clear, dramatic and funny information.

2. Tell a Moving Story.

Captain Bob told his *signature* story and maderepparttar 119867 producer cry, proving he could be touching as well as concise and funny. She knew then that he could evoke a wide range of emotions from her audience. Something that's greatly valued in a guest.

3. Plan Your Points.

Captain Bob came torepparttar 119868 show prepared to illustrate his expertise-fromrepparttar 119869 male point of view. He gaverepparttar 119870 producer a list of his 5 points he planned to cover. They popped up onrepparttar 119871 TV screen as he talked reinforcing his stories.

4. Bring Props.

To make his five point system for maintaining hot and heart- felt relationships come alive Captain Bob brought his fire fighter's helmet and a timer. He held up his timer when he told his audience, *You have to give men a time limit when you want to talk about an important relationship issue. Fifteen minute maximum. We need to know there will be an end torepparttar 119872 discussion!* He letrepparttar 119873 producer know ahead of time how he planned to userepparttar 119874 props. Then he held or pointed torepparttar 119875 items atrepparttar 119876 appropriate moment to cue cameramen for a close-up.

5. Know Your Audience's Hot Buttons.

The View's audience is stay at home moms and housewives. These women are involved in relationships that could probably use an infusion of passion-or understanding. Both of which he offered by telling them such things as, *Start a love bank. Both of you make deposits into it that you knowrepparttar 119877 other will value.* Captain Bob did something else well. He used a personal example. He toldrepparttar 119878 audience that on his 34th wedding anniversary he had candlelight and roses waiting onrepparttar 119879 dresser for his wife Harriet when she came out ofrepparttar 119880 shower. She smelled smoke and thoughtrepparttar 119881 house was burning down. (Surely something Captain Bob could have handled!). He was just trying to make an annual deposit, as all good guys should.

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