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The simple and memorable strategy is to use your domain name to describe what you do. Once prospects have found your site through a search engine, typing in
domain name will reinforce
ways you can help them. For example www.marketingforsuccess.com or www.printondemand.com.
Keywords That Work While they are many ways to improve your use of keywords on your web pages, you can boost your ranking in
search engines simply by using your keywords in your page title tag, your metatags and 4 to 6 times in
text on your page. Make sure to use them in normal, well-written sentences.
Flash and Splash When you submit your site to
search engines, they are looking for text. Pages full of pictures or with just your company logo (splash pages) or mini-movies (flash animations) may look pretty but they won't help
search engines judge what your site is about. In addition, research shows that 90% of visitors find these entrance Flash and Splash pages annoying. Rather than move further into your site, most visitors will leave. Avoid home pages full of pictures, movies or with minimal text. They may look nice, but they won't help people find you.
Build Links One of
best ways to boost your site's rankings and thus get more visitors is to get other sites to add links from their site to yours. An extremely effective way to do this is to write articles and distribute them to sites visited by your target market. Most site managers and 'webmasters' are hungry for relevant content. Provide these sites content they want and they'll be happy to use it and link back to your site.
Stay in Touch Offer an incentive to get site visitors to give you their contact information, and join your e-mail list. You can also follow up with a call or a mailing. Once a prospect has been to your web site, you want to regularly remind them of
problems you solve and
services you provide. Don't let your prospects forget you when they are ready to make a purchase.
Avoid playing hide and seek with your target market. Help more people find you and you'll grow your business. Tune up your web marketing strategy and your web site and you'll have more site visitors, more prospects and more business. -
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2005 © In Mind Communications, LLC. All rights reserved. The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the F.ree Marketing Plan eBook, for small business owners and people responsible for marketing, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com