Marketing: Selling To Your Affiliates

Selling To Your Affiliates

Written by Jerry Lunsford

While success with any internet marketing program falls on repparttar

head of

marketer, what repparttar 119782

program offers in pay outs and products plays a big roll. What I am going to focus on is repparttar 119783

product side of repparttar 119784

business. The products that you sell make repparttar 119785

difference on who is going to buy them. Either you sell to people outside your own affiliate base. You sell to people within your base. Or you try and sell to both. I believe most marketers try and sell only outside their own affiliate base. If you do this then you are missing out on your greatest customer. Your own affiliates.

Most repparttar 119786 effort you put into marketing your products should be focused on your affiliates. Why? Because unless you have a big online store or are a recognized company, trying to sell outside your affiliate base is equal to Wal-Mart trying to sell to K-Mart and visa versa. Normally repparttar 119787 people you are trying to sell to are at repparttar 119788 same time trying to sell you something in return. So it makes more sense to focus on your own customers. Now I'm not saying to not sell outside your own base but don't neglect repparttar 119789 customer who is standing right in front of you. They are already in your store but have not been convinced to buy anything. And they have not been convinced to buy anything because no sales clerk has approached them. And when one did approach them they were met by someone who themselves don't use repparttar 119790 products.

So before you can successfully sell to your customers you must approve repparttar 119791 products yourself. How can you tell me a weight loss product works great if you haven't even tried it yourself? Remember hair club for men? The founder was also a customer. A person who uses repparttar 119792 product they are trying to sell is more believable then someone who is reading from a script. If you don't believe that then repparttar 119793 next time someone tries to sell you something and makes a claim to repparttar 119794 greatness of repparttar 119795 product, ask them if they use it themselves. If they don't they will probably stutter. And if they do they will give you such a good sales pitch that you'll be convinced that you can't live without it. But all of this means nothing if you're products are something people don't want or can't use.

How To Get More Visitors To Your Web Site

Written by Charlie Cook

When you were five or ten years old you may have played repparttar

game of hide and seek where repparttar 119780

object was to avoid being found. The longer you could stay hidden and repparttar 119781

harder it was to be discovered repparttar 119782

better.

As a business owner or someone responsible for marketing a business you want to do repparttar 119783 opposite. Instead of remaining hidden from view, you want to make it as easy as possible for members of your target market to find you again and again.

You may have a PhD, worked for big name clients, provide outstanding service or have a new ground breaking product but if people can't find you it is tough to build revenue. What you want is to be found so prospects contact you and you can convert them to client status.

What happens when someone is looking for a new product or service? More and more customers and consumers use repparttar 119784 internet to search for repparttar 119785 goods and services they need, to repparttar 119786 point that 'google' has become a verb. They may also use repparttar 119787 search engines provided by Yahoo, AOL and MSN.

A prospect types in a set of keywords, your name or your company name into a search engine, with Google being used by far repparttar 119788 most frequently. Can they find your website? Go to www.Google.com and try repparttar 119789 following three tests:

1. If a prospect hasn't heard of your company they won't be searching for your firm by name. Instead they will be searching using keywords that describe repparttar 119790 problem they want solved or repparttar 119791 type of information they are looking for. If they are looking for ways to motivate employees, that's what they will type in repparttar 119792 search box. If they are looking for adventure vacation ideas for Costa Rica, they'll enter that in repparttar 119793 search box.

My prospects might enter, 'attract more clients', 'marketing coach', 'web marketing plan' or 'web lead generation in Google. When they do, they'll find my site at repparttar 119794 top or at least in repparttar 119795 first 10-15 listings.

Type repparttar 119796 problem you solve or repparttar 119797 solutions you offer into Google's search box. Is your site listed at or near repparttar 119798 top of repparttar 119799 listings? Is it even in repparttar 119800 top 100?

2. Type your own name in repparttar 119801 search box. Does your web site come up at repparttar 119802 top of repparttar 119803 page or in repparttar 119804 first 20 listings?

3. Type your name and/or your company name in repparttar 119805 search box, for example, "Charlie Cook" or "Marketing For Success". Did Google find your site in or near repparttar 119806 top spot?

If you aren't happy with repparttar 119807 results of these tests, your website needs work.

How to Avoid Playing Hide and Seek With Your Business

A Smart Domain Name Choose a domain name that is simple and obvious or simple and memorable. If your company is called Bollard and Jones Realty (or whatever) try to obtain bollardandjones.com as your domain name. That way, a prospect who knows your company name can type it into their browser and easily find your site.

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