Baby Boomers born in 1946 were "flower" children of 60's. And whether they protested Vietnam War or not, they were deeply marked by those years. They are likely to be skeptical and idealistic at same time; to be less moved by patriotic themes; and deeply concerned about social injustice.

The middle boomers are pushing 50. They are at their peak earning years, sending their children to college, and starting to think about saving for retirement. Less idealistic than first group, they are interested in security, are more likely to be Republicans, and view institutions with skepticism.

The late boomers are approaching 40. They are raising families, making their mark at work, and buying family size cars. Thoroughly imbued with computer culture, they may be seeking personal freedom by bailing out of corporate jobs to become free agents or to start a business. They know what an IPO is and how to invest online.

Each of these cohorts is very different from others. As marketers, we must use different approaches depending on whether our customers are leading edge of boomers, middle boomers, or late boomers. We need to use images and words that resonate with each segment’s life experience and with life passage they are in.

Don’t get me wrong. I’m not totally against affiliate programs as a starting point for a person to test his online marketing metal. Common sense should tell you that if you can’t sell a brand new ebook from great Marlon Sanders or a Corey Rudl, what makes you think one written by you will sell. Hey, maybe it will, but I would say odds are similar to those of lottery, slim to none.

The truth is: If you don’t have your own email list of prospects you probably won’t be driving pink limo that you keep dreaming about. If your not testing your ads before you drop a couple of grand on banners (Don’t Do It!) or ezine ads you probably won’t reach Best Sellers List any time soon. If you don’t establish a relationship with people you email you probably won’t be voted “The Most Popular Marketer On The Internet.” You might even get thrown off.

Well, let’s get to main course: If you are not controlling game with either Resell Rights or Creating Your Own Product numbers show that you’ll probably be eaten alive by Sharks in this huge ocean called Internet Marketing. Whatever you do just be conscious of numbers and just try and put chips on your side of table. The game may look like it’s rigged but you can still win. You really can!

Reggie Brown is a successful Article Writer / Internet Marketer with a heart for the loyal struggling affiliates. NewsFlash! Jimmy Brown’s New Product Cures the 2 Dollar Check Syndrome and helps you earn Fat commission checks you can be proud of. Check it out at: http://www.profitsvaultmonthly.com/pvm?i=reggiebr