Selling To Baby Boomers? Power Charge Your Sales By Segmenting This Huge GroupWritten by Joanne Fritz, Ph.D.
To get a handle on Baby Boom market, try using “cohort” principle to segment this huge group. The Baby Boom covers 17 years, from 1946 to 1963. Depending on when baby boomers were born, there are specific external influences and events that helped shape them. Assuming that our peak formative years are 18-24...when what is going on around us will have greatest effect on who we are, there are a number of cohorts within baby boom generation. Here are three examples: Boomers born in ‘46 would have been in their peak formative years between ‘64 and ‘71. They would have been affected by Vietnam, LBJ years, Berkeley’s free speech movement, riots in Watts and Detroit, seeing first man on moon, Woodstock, and using first hand held calculator, among other things. If born in 1955, boomers would hit peak influence between ‘73 and ‘80, being influenced by getting out of Vietnam, Roe vs Wade, Nixon’s resignation, Iranian hostages, Love Canal, 3 mile Island, and first Apple computer. Boomers born in 1963 would experience peak influence between ‘81 and ‘88 when they would live with Ronald Reagan’s presidency, see Bell System break-up, experience Challenger explosion, and celebrate fall of Berlin Wall. In addition, each of these groups is in a different life phase. The leading edge of Boomers is approaching 60 today. They are new "mature market." But, they are very different from people now in their 60s and beyond. That generation lived through World War II. The people ahead of them lived through depression.
| | The Final Analysis Written by Reggie Brown
It has been a long time since I’ve written an article, so excuse me as I shake off rust. I have something to say today that should open a lot of eyes and make people think about Internet Marketing as a whole but affiliate programs in specific. I’ve been online now for about 5 years or so. I’ve seen a lot of people and or programs go in 5 short years. Today I’m able to see a clear picture of what’s really going on in Internet Marketing community. I couldn’t say that 5 years ago. Back then I was as green as I could be. I joined every free affiliate program I could with dream of Internet Millions like most of newbies coming online today. I quickly learned Dreams don’t pay bills. I’m sorry to say most affiliates today have a Lottery Mentality. Again, I was same way. Lottery Mentality means they just want to get a ticket. What’s even worse, is that Online they don’t even have to pay for ticket. All they have to do is sign up. Do you see analogy I’m drawing here? Remember that long line at corner store where all old women buy their precious lottery tickets? Well, that represents affiliate community as a whole. Think about it. How many people out of a hundred is gonna hit lottery? Zip, Nada, Right? Could you say same for affiliates? At present, 95% of affiliates don’t even receive a check. Of 5% that get one maybe 1 percent or less is making any real money. You know, checks to brag about and not 2 dollar checks so common today online.
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