Selecting A Business Name

Written by Mike Burstein


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A catchy name that clearly describes your service is a winner and will make it easy for your customers to remember your company's name.

Whatever name you pick, choose it wisely because you will be stuck with it forever! Once your business gets going, changing corporate names, business cards, letterhead, invoices, checks, signs, uniforms, promotional items, etc. becomes too expensive and time consuming.

Get it rightrepparttar first time and your business name will be one of your foremost tools in marketing your service.

© 2003 ODEC _______________________________________

Mike Burstein has been writing forrepparttar 105356 SOHO and Small Business market for over 10 years. He has helped countless small business owners solve start up problems, create best practices, automate their offices, get free publicity and dramatically increase traffic and sales.

Visit http://www.SOHOWiz.com forrepparttar 105357 latest FREE business tips. Emailrepparttar 105358 Wiz at: mailto:SOHOWiz@SOHOWiz.com

You have permission to publish this article electronically or in print, in your Newsletter, on your website, or in your E-Book, as long asrepparttar 105359 above author's Resource Box is included withrepparttar 105360 article. Please be sure to send a link or print copy of any published use to The Wiz.



Mike Burstein has been writing for the SOHO and Small Business market for over 10 years. He has helped countless small business owners solve start up problems, create best practices, automate their offices, get free publicity and dramatically increase traffic and sales.


Frank Sinatra Didn't Move Pianos

Written by Caterina Rando


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Eliminate What You Are Not Passionate About A coaching client said to me this morning, "I really should go to that class tonight. The instructor is expecting me." I suggested that whilerepparttar instructor might be disappointed if she did not attend, his disappointment would most likely be short-lived. It is challenging to live our lives meetingrepparttar 105354 expectations of others - our partners, our children, our friends, our spiritual communities, our neighbors, our coworkers, our teachers, mentors and parents. What would it be like to simply live your life for you-based on your desires and priorities?

Get Clear About Your Priorities We only have so much time in a day. We often forget that our mental and physical energy is limited as well. When you spend your mental and physical energy focused on a project, it drains your resources and leaves less for what you are really interested in achieving. Pick your priorities and decide how to spend your time with this in mind.

Say No to Anything That Does Not Interest You Often, we get invited to a personal or professional event and if we have nothing scheduled at that time, we plan to attend. Sometimes, that's fine. It is good to network or socialize, to help out friends. What is not good is to fill your days with "filler activities." Filler activities are be any activities that you are neutral about, that do not contribute to living, that simply waste your precious time. When you are presented with an event, activity or opportunity, ask yourself "Does this situation truly serve me and my priorities?" Ifrepparttar 105355 answer is yes go for it. If no, decline.

Get Help Whatever you are doing that you dread sucksrepparttar 105356 life force out of you and depletes your resources forrepparttar 105357 things you love. This can be your laundry, housecleaning, taxes, sending out packets, answering email.

Get More Help. Make deals with others who dread different things than you. If you hate cleaning and your partner hates cooking, make a deal. If you hate running errands and your friend hates vacuuming, make a deal. Ask yourself "How can I make a deal to make this work for me?" As you go through your day, ask: "Do I need to do this? Is there someone else that would be better at doing this?"

Give it some thought and begin to use these ideas this month. Make this your theme: I am making more space in my life for what is most important to me. Say it to yourself throughoutrepparttar 105358 day. Write it on Post Notes® and put them in key locations-- your computer screen, your bathroom mirror, your nightstand. Remember no more moving pianos.

Caterina Rando, MA, MCC, is a business success speaker, coach and author of the national bestseller "Learn to Power Think." She helps people get the results they want with ease. To find out about her programs, book and other resources, visit http://www.caterinar.com. Caterina can be reached by email at cpr@caterinar.com.


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