"Michael - You Ignore Google At Your Peril!"

What? Wise up! I bet you there are thousands if not millions of hours wasted every single year by people Google-gazing, researching how it works, trying to beat system, discussing it in online forums, trying to jump one position higher or pandering to latest Google dance. Imagine how much better web would be right now if these millions of hours had been spent on making websites more effective, more user-friendly, more informative, more enjoyable and more fun! The next time you find yourself being drawn into Google-gazing trap just take a step back and think about how you could use time to actually improve your website for those pink squishy things that actually buy from you - people!

Michael Cheney

Regardless if you're recruiting, demonstrating, or following-up with a prospect about your business, whenever possible, you should always make human contact top priority. This is what separates professionals from amateurs.

Relying on your website, email, or auto-responder to do 100% of your recruiting, selling, and or follow-up, is just too impersonal.

No matter how great your online tools are, they simply cannot replace live conversation.

When possible, I will call a prospect to follow-up with him/her "in addition" to sending them an automated follow-up message. I make it a practice to list my business phone number in my advertising so people can call and ask me questions if they need to. The benefits I've reaped from doing this are too numerous for me to list in this letter.

Having a strong online presence is vital, but having a strong human presence through personal contact is critical.

Successful business building happens through successful networking and networking requires both online and personal contact!

Don't avoid talking to people!

Giving special treatment such as following up with a phone call will not only make a lasting impression on your potential rep/customer, it will do wonders for growth of your business.

By making personal contact apart of your marketing efforts, you can put your business years ahead of competition and reap huge rewards!

Remember, facts can only tell, but stories (through human touch) sell.