That's right - I dreamt of a World Wide Web without Googlopoly. And let me tell you - it was a scary place.

Well thing is - at first I thought it was frightening - but as nightmare went on it started feeling less scary as I began to realise that I no longer had to check my rankings every day, worry about how my website was built from a 'Google perspective' and constantly battle over positions with my online competitors. And this got me to thinking..

What Would The World Be Like If Google Didn't Exist?

Exactly same really. Okay - world Wide Web would be different, but would it really be so bad? I think, that as website owners, we should behave as if Google doesn't exist. It is only by doing this that we can free ourselves from some of chains that it has on us. Just take a step back a moment and think of number of times you've visited Google purely to see where in rankings your own site is listed. Quite a few times right? What about all those hours your spent researching how Google works and what changes you could make to your website to effect a positive effect on your ranking.. Sound familiar?

Are You A Killer Google Zombie?

In hopes of recruiting new reps/affiliates, in their advertisement, these businesses will make such claims as, "We'll build your business for you, no need to talk to people".

Not only should such claims be viewed as unprofessional and just plain hype, it's clear that they're attempting to appeal to lazy side of people which can be extremely ineffective when it comes to building a successful business.

Think about it. If you're planning to start a business and your marketing approach is to avoid talking to people about your business, how will your business ever grow?

More so, if you're "naive" enough to rely on any person(s) or company to build your business for you in lieu of not having to talk to people, youve been given a very distorted view of what making money online is really all about.

When it comes to following-up with potential reps or customers, far too many online marketers have decided to hide behind automated tools such as; replicating websites, auto-responders, and email.

Personal communication, i.e. "human contact" is very core and much needed part of any successful business building venture, online or offline.

All too often, people have been made to believe that it's actually conceivable to build a thriving business on internet while avoiding human contact entirely altogether. Nothing could be further from truth.