- What are your five-year goals for your business? - What are your marketing goals? (They could be skills, knowledge, new prospects or new customers.)

Be as specific as possible when answering these questions and defining your goals. For example, you might say, "I want to have published eight training manuals, be earning two thousand dollars a day and working less than 40 hours a week in two years."

In addition to setting broad and long-term goals, you need to set small and short-term goals. Define your annual, monthly, weekly and daily goals. Once you've got them down on paper, take a copy and thumb tack it over your desk.

- What's a one-month marketing goal you can accomplish? - What's a one-week marketing goal you can accomplish?

Some days you'll feel like you're on a treadmill going nowhere and your long-term goals continue to be out of reach. When this happens, try two things. First look at list of what you've accomplished in last week, month and year. Second, with your larger goal in mind, circle next finite and easily completed objective on your list and get going.

Every time you complete one of your objectives, no matter how small, you're that much closer to reaching your long-term business goals. If you're writing a book, each page you write puts you that much closer to your goal.

- Could you improve your marketing by clarifying your long and short-term marketing goals?

When you have clear goals and track your marketing accomplishments, it is easy to stay motivated. As you make progress, revise your goals and you'll continually improve your marketing and be more successful.

- 2004 © In Mind Communications, LLC. All rights reserved.

It takes time to fully master all different rules and principles of life - Great Pyramids of Giza were not built in a day after all.

It is a visible sign reminding us all of astounding results that can be accomplished with vision, determination and persistence.

This is exactly same behavior we want to apply in our marketing if we are to get results of same magnitude.

What we have to do is study founding principles of success and get better at applying them effectively in real world: on marketing battlefield.

It's a fact: we need to get better at mastering marketing strategies that lead to higher levels of success.

Regardless of our personal level of success, #1 critical success factor to accomplish this is determined by our ability to identify and process very information that will give us leverage we lack to reach next step and enable greater success.

The most efficient and fastest way to increase our success is through adoption of behavioral patterns that will create more and more success for us. It pretty much works like a snowball effect: first step is to get it started to best of our knowledge and abilities.

It can always be improved in course of time. That decision is ours to make. No one else can make it for us.

In my monthly newsletter, I discuss how it all works: how states of mind and behavioral patterns are intimately connected and how one does influence other greatly, be it in a positive or in a negative way.

To receive my monthly newsletter, simply send a blank email to: guerrilla_news@getresponse.com

Always remember, you can't direct wind but you can adjust sails and shorten journey leading to your success.

© 2004 - Dan Hamilton - All rights reserved