Many publications will give you a contract for "stand-by" space. In this arrangement you send them your ad, and they hold it until they have unsold space, and then at a price that's always one third or less than regular price for space you need, insert your ad. Along these lines, be sure to check in with suburban and neighborhood newspapers. If you send out or publish any kind of catalog or ad sheet, get in touch with all other publishers and inquire about possibilities of exchange advertising. They run your ad in their publication in exchange for your running an ad for them of comparable size in yours.

Free offer: Finally, there's nothing in world that beats low cost and tremendous exposure you get when you advertise a free offer. Simply run an ad offering a free report of interest to most people - a simple one-page report with a "tag-line" inviting readers to send money for more information, with a full page advertisement for your book or other product on backside. Ask for a self-addressed stamped envelope, and depending on appeal of your report and circulation of publication in which your ad appears, you could easily be inundated with responses!

The trick here, of course, is to convert all of these responses, or a large percentage of them, into sales. This is done via "tag-line," which issues an invitation to reader to send for more information, and full page ad on back of report, and other offers you include with complete package you send back to them. As mentioned at beginning of this report, it's just a matter of unleashing your imagination. Do that, and you have a powerful force working for you that can help you reach your goals.

In order to keep your best clients with you it is a good idea to provide them with something over and above your normal service that has a low cost to you and a high perceived value to them. This is where seminar comes in, but structured and sold differently.

Organise a bi-monthly seminar that you will call ‘Platinum Club’ or some such name to provide an element of exclusivity. This can be organised for breakfast or after work event although breakfast is usually cheaper to provide. The format will be one speaker, food and opportunity for all of your Gold and Platinum clients to network. Ensure that your clients realise this opportunity is exclusive and that they will have opportunity to network with people similar to themselves.

The speaker should not be one of your staff but should be an outside speaker with something of interest to say to your clients. You should not have much difficulty finding people willing to give up a few hours to speak to your Platinum and Gold clients, hence there should be very little cost.

Your clients ‘pay’ for their admission by bringing with them a guest of similar standing to themselves who would like to hear speaker and network with people similar to themselves. Of course during networking period you and your staff are busy meeting and greeting both your existing clients and their guests.

If twenty clients each bring a guest then you have twenty potential new prospects. It is important to obtain name, address and email address for all of guests and then put in place a systematic process for keeping in touch with them until you make a sale.

The benefit of this seminar model is of course that you provide your key clients with something of value that has cost very little and you now have a number of prospects in your system that you can follow up. If you run ‘club’ every few months on a regular programme you will obtain a regular supply of new prospects.

You should have little difficulty arranging for someone to talk at meeting if they have opportunity to obtain contact details from audience.

Good luck.