Secrets Of A Publisher

Written by Steven Boaze


Continued from page 1
them know you have valuable information to share. Exchange business cards alongrepparttar way. Create a special set of cards that include your subscription information. Promote afterrepparttar 124439 sale. Let's say your customer didn't want to get on your email form when givenrepparttar 124440 chance at checkout. They still go home with printed packaging of some form, whether it's a shopping bag, gift-wrap orrepparttar 124441 product packaging itself. Promote a subscription there, too, because (1) they might change their mind and (2) if they're giving it to someone else, you've gained another opportunity. Use direct mail. It doesn't have to be fancy. A simple postcard promoting your offer to a small, rented (permission-based!) group will do. Sometimes all it takes to get people on your list is to let them know about your offer - and that you can send it via email (instead of killing trees). Use print advertising. Placing an ad is almost as tricky as renting an email database, but realize that we're not talking about placing an ad in Forbes Magazine. Your local newspaper, your neighborhood newsletter, your Laundromat's bulletin board... start asking about promoting your offer in everything you read and everywhere you go. Get creative! Userepparttar 124442 telephone. Ask everyone who calls in to your company if they'd like to jsign up to receive information from you. Use an existing contact database you already have. You probably have one, you just don't know it! Dig deep into your address book or database to find anyone you ever had a relationship with - anyone who ever bought from you, for example. Send them a one-time mailing (via email or mail, use whatever contact information you have) explaining that you are starting a newsletter or periodic emailing and ask if they'd like to sign up. Assure them that this is a one-time mailing, and then keep mailing only if they give you permission. ****************** You can promote your offer in every corner ofrepparttar 124443 world; but there are a few more things you should do to ensure your email list contains well-targeted, opt-in, permission-based, low bounce/low unsubscribe names. Only use an opt-in or double opt-in subscription method - not optout. Double opt-in ensures highest quality, since you are guaranteed direct permission fromrepparttar 124444 subscriber and a valid email address. Offer people relevance and value in exchange for their contact information, e.g., special discounts, monthly tips-n-tricks, white papers, etc. Giving away irrelevant freebies builds your opt-in list inrepparttar 124445 short term, but overrepparttar 124446 long run, those leads won't pay off. Qualify without scaring awayrepparttar 124447 really interested people. Ask for more than just name and email - but not too much. Findrepparttar 124448 right balance, andrepparttar 124449 people who truly value your offer and want to hear from you will berepparttar 124450 ones who end up in your database. Set expectations up front. Tell people what they'll be getting, and onlyrepparttar 124451 interested ones will sign up. The key to successfully building a high quality, opt-in, permission-based email contact list is to realize it's a continual process. Don't expect 10,000 names to appear from your opt-in form overnight. Butrepparttar 124452 sooner you start,repparttar 124453 sooner you can start building rewarding relationships.

About The author Steven Boaze (Chairman) is The Owner of The Corporate Headquarters Boaze.com Which houses and controls four companies (Web Development Technology - www.webdevelopmenttechnology.com ) (Boaze Publishing - www.boazepublishing.biz ) (Business Marketing Guide- www.businessmarketingguide.com ) (Ezine Remedy- www.ezineremedy.com ) Steven is alsorepparttar 124454 author of "Hidden Secrets To Business Marketing" Ebook along with numerous articles on Marketing and Advertising published by Boaze Publishing. Copyright © 1998-2003 Boaze.com

Steven Boaze (Chairman) is The Owner of The Corporate Headquarters Boaze.com Which houses and controls four companies (Web Development Technology - www.webdevelopmenttechnology.com ) (Boaze Publishing - www.boazepublishing.biz )


The 9 WORST Internet Marketing Mistakes and How you can Avoid them like the Plaque!

Written by Talbert B. Williams


Continued from page 1

Avoid Mistake #6: Get as many targeted leads as you can afford.

Mistake #7: Using weak headlines.

Weak headlines are deleted or ignored. If they’re going to bother to read your copy, you’d better knock ‘em down flat to get their attention first. Don’t spend more time writing sales copy than on writing an attention-grabbing headline. If your headline makes someone open your message or web page, you’re well on your way to making a sale.

Avoid Mistake #7: Learn how to write irresistible headlines.

Mistake #8: Not building a personal prospect list.

The mere fact that someone came to your website, and maybe even skimmed it, is a victory for you! Why let them click away? Make your traffic generating investment worth it’s weight in gold.

If you wouldn’t dream of asking someone for their email address because you just hate doing that, you’re trading principles for profits. You probably have a WEALTH of information about your niche that your visitor would gladly release their email address to receive.

Avoid Mistake #8: Provide an opt-in mechanism on your site so you can follow-up with every prospect.

Mistake #9: Once a prospect becomes a customer, they’re yours. Wrong! People are fickle, they constantly search for greater value, and they won’t be loyal to you – especially online. Onrepparttar Internet, it’s fast and easy to click ontorepparttar 124438 next guy’s offer and thenrepparttar 124439 next guy’s.

After allrepparttar 124440 time, energy and resources you’ve invested in getting them to purchase from you, don’t ignore them after makingrepparttar 124441 sale.

Avoid Mistake #9: Don’t drop your paying customers from your marketing plan.

Talbert Williams has been involved in Internet marketing for almost 5 years. During that time, he wasrepparttar 124442 #2 salesman for Living Young Today. Generating over $741,183 in sales. (Yes, he was #2, and he DOES try harder!) Talbert is currently running a very successful online marketing service, Leads and Traffic. He’s researched, tested and acquired countless marketing resources. Withrepparttar 124443 expert team he’s assembled, Talbert can provide you with…

• Guaranteed targeted leads • State-of-the-art traffic generation software

• Headline-building templates and techniques • Proven methods to streamline your business; making every minute and dollar you spend work it’s hardest for you • Allrepparttar 124444 free training you’ll need to use all of this, and more

In addition, Talbert and his team will teach you strategies and techniques to organize and run your Internet business, from now on and intorepparttar 124445 future - turning it into a money-making machine. Plus, Talbert is personally available to assist all of his clients.

Mistake-Proof YOUR business. Don’t take our word for it - Check out www.leadsandtraffic.com, take a test drive, and prove to yourself that it’srepparttar 124446 best business-building investment you’ll ever make.

© Copyright 2003 by Talbert Williams - Leads and Traffic. All information, links, graphics, titles, words and phrases are protected by copyright. Dissemination of this report is strictly prohibited.

Success is a system, not a secret Leads and Traffic www.leadsandtraffic.com

Talbert Williams has been involved in Internet marketing for almost 5 years. During that time, he was the #2 salesman for Living Young Today. Generating over $741,183 in sales. (Yes, he was #2, and he DOES try harder!) Talbert is currently running a very successful online marketing service, Leads and Traffic. He’s researched, tested and acquired countless marketing resources. With the expert team he’s assembled.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use