Secrets Of A Publisher

Written by Steven Boaze

The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results. you may not getrepparttar results as fast as you want to, but don't worry. all list building strategies take time and when properly used correctly, will be more rewarding than you can possibly imagine. ONLINE Make your website an "attention grabber". With almost 4 million websites to choose from,repparttar 124439 fact that someone found yours is something you shouldn't take for granted. With so much choice, how can you expect them to remember to come back tomorrow, and repparttar 124440 next day? If you don't have an opt-in/sign-up form on your website, you are literally throwing opportunities away. This is repparttar 124441 single most important thing you can do to build your database. But don't just put it on your home page - put it on every page, or make it part of your main navigation tool. Checkbox your forms. Every form on your website should ask for permission to send future emails. If someone makes an online purchase, include a check box onrepparttar 124442 order form to get on your mailing list. If they download something from your site, make repparttar 124443 same offer. Get on other websites. Find a site whose product or service is complementary to yours and call them up. Ask if they'd add your newsletter to their opt-in form. Trade offers - add an additional check box to your sign up form so people can subscribe to your contact database and your partner's atrepparttar 124444 same time. Instead of advertising your product or service directly, consider placing banner ads (or do a banner exchange) for your newsletter onrepparttar 124445 sites your target audience is likely to visit. Team up with other email marketers. You may be just starting to build, but there are thousands of marketers who already own a contact list and are sending email campaigns every day. Advertise your newsletter or website (with its prominent sign-up offer) in their newsletters or promotions (or do a banner exchange). Use viral marketing. Even if you only send emails to a handful of people, make sure you include a "forward to a friend" link in each one - and equally important, a sign-up link for new readers. You'd be amazed at how often I get an interesting newsletter or promo from a friend, but can't figure out how to start getting my own copy. Don't forget to promote your sign-up offer atrepparttar 124446 bottom of your everyday email. Even if you're sending email to a friend or co-worker, include a link to your sign-up form to keep uprepparttar 124447 momentum. Remember, your email may get forwarded, so cover all your bases. Get listed in ezine directories and search engines. There's a ton of free directories out there that categorize email newsletters.Go online and submit your listing to as many as you can - but make sure you read their privacy policy first! OFFLINE Make it a part of your brand identity. Every piece of paper that leaves your office should have a link to your website and/or your email subscription information. Period. Equip your lobby or reception area. Post subscription information at your front desk - a little self-standing sign gets noticed. Place a fishbowl for business cards next to it, or better yet, let people sign up right then and there using a computer that's logged on torepparttar 124448 opt-in form on your website. Equip your trade show booth. Dorepparttar 124449 same as above in your exhibit's reception area. If you rent a lead retrieval machine fromrepparttar 124450 show vendor, be sure to customize it so you can capture email and permission information. Piggyback in-store purchases. When you ring up a customer, ask them if they'd like to receive email mailers from you. Be sure to let them know what they'll be getting and when. Ask people you meet. Even if you don't sponsor or exhibit at events, try to attend them. Talk to people face-to-face and let

The 9 WORST Internet Marketing Mistakes and How you can Avoid them like the Plaque!

Written by Talbert B. Williams

“The 9 WORST Internet Marketing Mistakes And How to Avoid Them Likerepparttar Plague!” © Copyright 2003 by Talbert Williams –

Have you ever wondered how can you possibly figure out how to market your Internet business when you’re bombarded with so much conflicting information? Lots of “how to” advice applies to many online businesses.

But avoiding common marketing mistakes will work for EVERY business. If you make even ONE of these mistakes, you’re leaving money onrepparttar 124438 table:

Mistake #1: Believing, “You can make a fortune online while you sleep.”

This mistake has a sidekick or two: “Make millions in just 2 hours a day!” or “Give us a month; never work another full day again!” and “Make a living working less than 2 hours a day!” These are tempting; they’re all dangerous.

But these promises aren’trepparttar 124439 most amazing part - what’s outrageous isrepparttar 124440 number of people who buy into them – with their time, their money and their hearts.

Avoid Mistake #1: Ignore pie-in-the-sky promises – you’ll have to spend serious time on a serious Internet business.

Mistake #2: Believing, “You can support yourself online with just a small investment.”

This headline captures attention, but that’s all it does. Your Internet business is just that – a business. Develop a budget you can afford; don’t take a risk you cannot. Almost everyone loses some money alongrepparttar 124441 way to making their business successful. Plan for that.

Avoid Mistake #2: Spend a realistic amount of money to grow your business.

Mistake #3 “Get in onrepparttar 124442 opportunity you’re excited about FAST – before it’s too late.”

For an Internet marketer, this is probablyrepparttar 124443 worst piece of advice. These pyramid-like “business opportunities” sound too delicious to be true, and they are. It’s never “too late” to begin with a solid business opportunity, and they are likely to generate profits whenever you set up shop.

Avoid Mistake #3: Do your homework before you do anything else!

Mistake #4: Having no marketing plan.

With a little help, anyone can write one. Get started by making lists: a daily task list, a weekly to-do list, monthly benchmarks, and so on. Figure out what you need to do every day to getrepparttar 124444 number of emails out, flyers distributed, ads placed, press releases written, and articles published to achieve your goals.

Avoid Mistake #4: Outline your battle plan and follow it torepparttar 124445 letter.

Mistake #5: Not getting enough visitors to click on your site.

I’m sure you’ve read story after story about people who make mega-bucks on just a few hundred hits a day. Yes; it’s possible you could breakrepparttar 124446 records, too. But it’s quite unlikely you ever will.

If you build your website, they will NOT come. You’ve got to push them there.

Avoid Mistake #5: Use as many methods as you can to drive traffic to your site.

Mistake #6: Sending out sales and recruiting emails all day long.

Some say marketing is a Numbers Game. Is it? Not exactly.

You can calculaterepparttar 124447 number of prospects you must have to getrepparttar 124448 number of hits you need to getrepparttar 124449 number of click-throughs necessary to end up with enough visitors who read your sales message. From there, you can determine how many visitors you need to convert one into a paying customer.

Everyone needs to know their conversion rate, but it’s not about pushing tons of warm bodies to your site. It’s about gettingrepparttar 124450 RIGHT eyes to examine your offer.

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