There's a catch, of course. The most popular keywords have become quite expensive at Overture.com (the first and biggest PPC engine) and are rising at others.

Directories

Directories are different from Search Engines in that they do not spider pages. Humans review each submission, visit each site, and decide what gets in.

Search engines and directories provide search results for each other. If a search turns up nothing in directory's database of sites, it will show search results from one of spidered engines. All directories use one of major engines.

The reverse is also true. Most Search Engines also provide directory results, in addition to their own search results. All of them use one of "Big 3" -- Yahoo!, Open Directory, or LookSmart.

Adapt Or Disappear

The difference between types of Search Engines requires that you adapt your strategy to take maximum advantage of each engine. We'll help you with that.

For a more detailed explanation of these Search Engines, along with specific strategies and mistakes to avoid, please visit My Home-Based Business Advisor .

Terry Nicholls My Home-Based Business Advisor www.my-home-based-business-advisor.com

Copyright © by Terry Nicholls. All Rights Reserved.

Given that CID is an alternative to KEI, you now have to make a decision when doing your keyword research in order to determine marketing potential of best keywords to use. The decision is: shall I use KEI or CID? The answer to this question is straightforward: if you want to focus on high demand then use KEI, and if you want to focus on lower competition, then use CID.

Furthermore, based on my obervations of KEI and CID results, I have felt need to come up with 2 rules to avoid both KEI and CID generating what I feel are inappropriately high numbers. My observation has been that these high numbers are generally generated because demand and/or supply numbers are too high.

These 2 rules are:

- "the 100 thousand demand rule" which states that "any keywords whose demand numbers are above 100 thousands should be ignored",

- "the 10 million supply rule" which states that "any keywords whose supply numbers are above 10 million should be ignored".

Applying these 2 rules to KEI and/or CID will help you determine more realistically marketing potential of keywords.

In conclusion, CID should be seen as an alternative to KEI and not as replacement for KEI. The reason for this is that CID focusses on competitiveness of keywords while KEI focusses on demand.

Serge M Botans

Contact: author@cattle-ramp-seo.com Phone: 61-03-9478-7088 or 61-0415-642424 Web Site: www.cattle-ramp-seo.com

PS. I have not currently released CID formula. However, you can download my program Keywords Analysis to research your keywords using KEI and/or CID www.cattle-ramp-seo.com/KeywordsAnalysis.zip

===================================== Serge M Botans is CEO of self-help search engine optimisation web site www.cattle-ramp-seo.com =====================================

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