If we think search engine traffic from Google is really an incentive to try it free before you buy. This time, Google decides to lure major corporations to test benefits of search traffic. Major corporations will likely increase their spending in online advertising and those news agencies may even drop their law sues against Google if they see traffic from Google justifies that their sites benefit from including in Google index database.

Is this real driving force behind last update? Only Google knows. If you own Google, however, you will do exactly same.

Will this negatively impact user experience? - maybe and maybe not. What is real difference between #1 spot and site that ranks #100? - backlinks. Backlinks don't alter quality of a page at all.

When they say technology, they mean business. Major technology changes are always driven by business needs. It has nothing to do with "good" or "bad".

Strategies to Cope with search Engine Updates

The Internet and Web was once hailed as new medium and new opportunity for small business and site owners. They will be disappointed as big three peek into fortune 500 companies's deep packets. There're strategies they can use to cope with search engine updates, however.

1. Create a portfolio of website using different SEO techniques. If some of your sites get hammered in a update rest may benefit from update. 2. Generate traffic from all major search engines. 3. Use search traffic to build loyal user bases. 4. Build sites similar to sites of well-established companies. The tags, on-page, off page optimization techniques will become less and less important as major corporations aren't interested in those types of things that geek webmasters are interested.

This is all great news for smaller website owners as it means two search goliaths will be vying to provide best service and offering best rates to compete for lucractive ad space.

When Should You Accept Advertising On Your Website?

Well it's a difficult call. Do it too soon and you risk deterring visitors from staying on your website. Do it too late and you'll find that when you DO finally implement it people might not have seen it coming and they may leave your site in droves!

The best policy to adopt is, just like Google, to focus on RELEVANCE. Don't bombard your visitors with advertisements that are totally unrelated to their needs or interests or totally separate to content you provide on your website.

And remember - often times it can be better to foster relationships and trust with your visitors with one eye on longer term view rather than hit them with ads to make a small amount of cash in short-term.