SE Optimization: Search Engine Updates vs. SEO

Search Engine Updates vs. SEO

Written by Bruce Zhang

Webmasters always anxiously wait for a search engine update. Those who rank well want to see their sites get even better. Those who didn't do well expect a major boost. Those whose sites get de-indexed anticipate a major comeback. Those who just started new sites bet on their sites will make into repparttar

first page of search engine result pages (SERPs) for their targeting keywords. Of course, not everyone will be happy about repparttar 127749

results of search engine updates. After all, search engine traffic is a zero-sum game - someone loses and someone gains. Then, repparttar 127750

webmasters start preparing for next update.

The Business Reasons Behind The Major Updates

All major search engines claim that they strive to present search results to users with repparttar 127751 highest quality. But repparttar 127752 business of search engine is business. What they won't tell us is that there're many business reasons for every major search engine updates. Search engine traffic is hot commodity - it's free and has higher conversion rate since repparttar 127753 searchers are very close to make their buying decisions. The downside of repparttar 127754 search traffic for webmasters is that they don't have control at all. Your sites may be ranked #1 today, but nowhere next day.

Search engine companies will, no doubt, use repparttar 127755 search engine traffic to maximize repparttar 127756 values for their stakeholders. Google's Feb. 2 update (allegra update or Superbowl update) once again shocked repparttar 127757 webmaster community like last Florida update. The noticeable change in Superbowl update is that well-established sites rank well even for specific keywords that aren't even highly relevant to their pages. You may think repparttar 127758 move is to fight spams and improve repparttar 127759 quality of SERPs. That's only part of repparttar 127760 story. The results of repparttar 127761 update is that repparttar 127762 websites of well-established corporations (with never ending press releases) will get a major traffic boost from Google. Google does this by algorithm changes, not manual manipulations.

Google's AdSense Soon To Have New Rival?

Written by Michael Cheney

A large part of Google's multi-billion dollar annual turnover comes from its nifty AdSense advertising program. The software enables website owners to drop in a piece of code to their pages that then serves advertisements provided by Google.

How Does Google AdSense Work?

It all works dynamically and repparttar adverts that are displayed based on repparttar 127748 content of repparttar 127749 page. So if a website owner places repparttar 127750 Google AdSense code on a page about holidays then holiday ads are delivered onto repparttar 127751 page automatically by Google.

Everybody wins because when people click on one of repparttar 127752 ads - repparttar 127753 advertiser gets a visitor, Google can charge a rate for repparttar 127754 clickthrough and repparttar 127755 website owner who is serving repparttar 127756 ad gets a share of this revenue.

It's been an excellent model for all parties concerned and especially as Google has enabled even small website owners to take part which means accumulatively Google's advertising real estate is absolutely vast.

Is The Monopoly Over?

But there may be trouble ahead for Google as, according to sources at CNETNews, Yahoo! is planning a very similar service to challenge Google's.

The two search giants have been up against each in repparttar 127757 search advertising arena already but it is only now that Yahoo! seems poised to launch a monopoly-breaking attempt on Google's AdSense program.

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