Fresh content is always key in creating of a reputable site. If your business is in service sphere, you can provide reliable information of your services, free tools and instant accessibility to articles and FAQs, structured in a Knowledge base or provided in a searchable list of categorized content.

Navigation Navigation is crucial for your site content accessibility and provides your users with option to search freely through your site. PromotionWorld provides a free search for your site and you can download it easily from here http://www.promotionworld.com/tools/searchbox/. The design can be decided with easy navigation principle in mind and keeping rule saying "Simple is best". It is important intersite structures to be accessible from navigation bar and a navigation path on top of your page content.

RSS The content distribution works via RSS. Really Simple Syndication (RSS) is a lightweight XML format designed for sharing headlines and other Web content. You can find more comprehensive information here. The next step is including RSS in My Yahoo. It will provide you with a powerful traffic generating tool. You can create My yahoo button for your RSS from here. It takes really several minutes to achieve fast results.

Newsletters Visitor retention is achievable through keeping interest in your site content. Develop newsletters for your target user group and enlarge perimeter for better result. If you are a newbie in field, find comprehensive information here.

Alerts Use this powerful mean to notify your users when new content of their interest appears on your site. It creates trust, keep interest and provide you with a stable mail list group.

Surveys The surveys measure your site activity; surveys can be used for marketing purposes and keep interest to your site pages. You can store survey questions for users' convenience.

Forums Open a forum on your site with reliable categories and create a community of users interested in content and services topics of your site. The forum will generate a live and active user group attracting more and more users.

Traffic increase is based on user retention and is a factor for success in your site's search engine optimization. Optimize with user retention in mind to achieve website popularity growth. Service quality will keep your credibility and ensure growth of your online success.

Here is examples of use of robots.txt file:

To block out a directory in a robots.txt file, such as a subdirectory for your online store called /store/ you would do following: Disallow: /store/

Another example to block out your stats directory: Disallow: /stats/

You may also want to disallow individual files that you do not want searched by search engines. For example you dont want search.php to be parsed by Search Engines. To do this you type in following on its own line:

Disallow: /search.php

Following rules outlined and creating robots.txt file, you will keep search engine spiders out of unwanted files and directories, and letting them go through important files to see what your web site is all about!

Michael Kralj is owner of Emenki Web Solutions and Domains at Retail. Emenki Web Solutions are web site designers and programmers based in Hamilton, Ontario, providing businesses with an informative and strategic approach to establishing an online presence on the web.