Say It Like You Mean It!Written by Howard Theriot
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same ruts and routines. We can't veer from this path because this is where you found success. But, dare to remove all experience and expertise and approach problem with an open mind a naive mind and ask obvious questions. Ask dumb questions. And from this new point of view you will generate fresh ideas and truly creative marketing solutions.-A well defined problem will generate a well developed creative solution. -A well developed creative solution will generate an effective marketing strategy. -And an effective marketing strategy will play a vital roll in building and maintaining a thriving business.
Howard Theriot is principal of Catch Light Productions, a full-service hub agency based in Southeast Texas since 1989. Be sure to visit Sparkle!, their free interactive marketing webzine. Subscribe today and receive a free copy of the PsychoTactics eBook by Sean D'Souza. http://www.catchlight.com/sparkle.html
| | Time & Money.Written by Howard Theriot
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The Clock Is Ticking. It's a funny thing, but it never seems to fail. So many people jump into projects with tightest deadlines full of half-thoughts, dictate what must be done, and then change everything when there's no time left. Boom! You rack up revision charges for changing project, rush charges for creating a time crunch, and you risk missing deadline making entire effort a total loss. And on top of all that, you still pay for unused work. Even being generally unorganized will likely create need for additional administrative tasks, resulting in additional billable time and delays in production.
Howard Theriot is principal of Catch Light Productions, a full-service hub agency based in Southeast Texas since 1989. Be sure to visit Sparkle!, their free interactive marketing webzine. Subscribe today and receive a free copy of the PsychoTactics eBook by Sean D'Souza. http://www.catchlight.com/sparkle.html
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