Say It Like You Mean It!Written by Howard Theriot
Many people approach marketing with a focus on goals. Sure, you must have goals, but can you truly know our goals without first defining our problem? The problem creates need for goal, and so problem defines solution.Defining and understanding our business problems helps prepare you to develop more effective solutions. These solutions these creative solutions are by definition, solutions that are untried. They involve risk and require you to make decisions that often do not meet with immediate, universal acceptance. Sometimes you cannot see beyond your own nose. We think in same way every day and get stuck in the
| | Time & Money.Written by Howard Theriot
Marketing Is Not An Expense. It is an investment. Every advertising dollar you spend is an investment in future of your company. All marketing projects are developed to serve a specific purpose to introduce, to remind, or to reassure. But, they all must also serve a common goal of building your image for prosperity now and in future.Quality Really Is Job One. Got a small budget and a tight deadline? Not a problem, just keep your focus on quality. Put more money and effort into development. A well developed marketing piece aimed at a very specific audience will do a great deal more for your bottom line than a poorly produced piece targeted at masses. When you opt to put quantity before quality just to get things done, you'll see your profits and your future slip away.
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