Sales Brochures - 9 Steps to Success

Written by Alan Fairweather


Continued from page 1

The headline needs to be:

*Believable *Appealing torepparttar emotions *Not more than sixteen words *In upper and lower case letters, not all caps *In quotation marks *Easy to understand

#6 Make it easy to read - People want to gather information quickly and aren't willing to plough through lots of text - use bullet points. You want a clean uncluttered look. Also - watch out for jargon, buzz words and technical terms. Rememberrepparttar 138272 selling acronym - KISS - keep it simple stupid.

#7 Doesn't need to be expensive - It obviously makes sense to use good quality paper and it's best to stick to white or cream semi-gloss or glossy stock. Your brochure needs to feel good inrepparttar 138273 customer's hands - classy - quality image. It can contain as many pages as you like but why not consider a "one-page" which obviously has two sides.

You could have several "one-pages" produced, each relevant torepparttar 138274 market you're targeting. You could also produce individual one for each product or service that you provide. I have searched, frustratingly, through many a brochure trying to find specific information on a product or service.

#8 Laminate - buy a laminator (they're not expensive) and laminate one-sheets or pages from your brochure. They makerepparttar 138275 information look and feel much better and encouragerepparttar 138276 customer to hang onto them for longer.

#9 Friendly - Your brochure should giverepparttar 138277 potential customerrepparttar 138278 feeling that you're business is friendly and interesting to deal with. Depending on what business you're in, you might wantrepparttar 138279 customer to know that you're also "fun" to deal with.

Don't make your brochure too businesslike even although you're selling a technical product; remember you're communicating to a human being who is primarily driven by their emotions.

It makes sense to build a relationship with a graphic designer who you like and who understands what you're trying to achieve. However, if you want to have more control, there's software you can buy and internet sites where you can create your own stationary.

Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to – get customers to come to you . Click here now http://www.howtogetmoresales.com


Winning Websites

Written by Alan Fairweather


Continued from page 1

#4 Don't get too clever - no fancy fonts and flashing lights. People are getting fed up with sites that try to be too clever. They're designed by people who want to show how clever they are and who aren't really thinking aboutrepparttar customer

#5 Fast loading - photographs and graphics can slow down loading, so be aware. If customers can't get to what they're looking for quickly enough, then they'll "click off"

#6 Friendly - your website just like all your other marketing materials need to suggest torepparttar 138271 customer that you are a warm and friendly organisation to deal with

#7 Call to action - every page of your website needs to tellrepparttar 138272 customer what to do next - order something - phone for more information - sign up for your newsletter



Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to – get customers to come to you . Click here now http://www.howtogetmoresales.com


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