Sales Brochures - 9 Steps to Success

Written by Alan Fairweather


Even in this day of websites, many customers want to look at a brochure or other form of hard copy. It's important therefore that your brochure tellsrepparttar customer all they need to know.

*It can be handed torepparttar 138272 customer or used for direct mailing *It givesrepparttar 138273 customer much more detail *Confirms what you've discussed *Gives your business credibility and status *Can help breakrepparttar 138274 ice before you meetrepparttar 138275 customer

The elements of a successful brochure:

#1 It must have a call to action - You must askrepparttar 138276 customer to do something after reading your brochure (particularly if you use it for mailing) - place an order - request more information - arrange an appointment.

Make them an offer they can't refuse - an early-bird discount - a special price - a never to be repeated offer. It needs to have a Free-phone number or a tear off coupon or an enclosed order form.

Remember - this is a sales document, its purpose is to get you more orders not just to fill peoples head with information.

#2 Think aboutrepparttar 138277 customer - Your brochure must talk in terms ofrepparttar 138278 customer's interests - not yours. (Don't let your ego run away with you) It must explain how it solvesrepparttar 138279 customer's problems and has benefits for him or her.

#3 Testimonials and endorsements - Include allrepparttar 138280 statements that other people have said about your product or service. They must be real statements givingrepparttar 138281 persons name and their organisation. People wont believe statements such as - "This service is second to none" - Sales Director

#4 Specialise - If you're targeting a particular market, your brochure needs to reassurerepparttar 138282 customer that you understand and have expertise in that market. You then need to give examples of how you've solved specific problems in that market.

#5 Make them want to read more - The front of your brochure must have a headline that grabsrepparttar 138283 customer and encourages them to read more. It needs to include a strong benefit or a way to solve a problem. For example - I might produce a headline for one of my brochures that says - "Customer Service Training forrepparttar 138284 Retail Industry" It would be far better if I went torepparttar 138285 heart ofrepparttar 138286 problem and usedrepparttar 138287 headline - "How to stop customers walking out of your store and buying from one of your competitors."

Think aboutrepparttar 138288 problems that your customers face and how your product or service resolves them - then write your headline. The most powerful words you can use in a headline are - "How To". It immediately grabsrepparttar 138289 reader's attention if it's relevant to them. Other great words to use are - "Free" - "You" - "Secrets of" - "Discover" - "New" - "Announcing."

Winning Websites

Written by Alan Fairweather


Customers will form an opinion of your business as soon as they look at your website. Thereforerepparttar same basic rules apply that you use inrepparttar 138271 production of your brochure and your business card - It grabs attention, it's easy to read, it has a benefit statement, it's friendly and makes a statement about your business.

More and more potential customers will look at your website to find out more about your product or service or even to place an order. Here are some further points:

#1 Keep it updated - all information, prices and technical details needs to be kept right up to date

#2 Easy to understand - just like your brochure, your customers need to find what they're looking for quickly and easily

#3 Not cluttered - some websites try to convey too much information and people just "click off" Rememberrepparttar 138272 KISS principle - Keep It Simple Stupid.

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