SOMETHING VERY IMPORTANT FOR A MARKETER

Written by WILSON SAKALA


Continued from page 1

Trust me, you are losing money right now for no reason other thanrepparttar fact that your website is not as good as it could be.

That is why some marketers are busy constantly tweaking their websites to try to increaserepparttar 121659 response to their variuos offerings.

Butrepparttar 121660 problem is that most people do this blindly, basing changes on their opinions of how it may affectrepparttar 121661 behaviour of visitors once they arrive at their site. And let me tell you right now, that is NOT how to do it.

You could do what most people do...take a guess...and base your changes on that. But chances are you will not guessrepparttar 121662 right answer, and your sales and profits will still be slim. Whats worse is that you may end up making things worse, in which case your sales and profits would actually decrease.

Now, onrepparttar 121663 other hand, if you had a proper tracking system in place it would be relatively easy to solve your problem. Starting withrepparttar 121664 homepage, you could focus on tweaking one page at a time until your sales were where they ought to be."

Fortunately, there is onrepparttar 121665 market a program to do your tracking for all your ads and promotions - no more guessing....ADMINDER! It also includes an affiliate facility for those who want to make some commissions out of selling it. Clickrepparttar 121666 following link and join. http://www.adminder.com/go.cgi?id=WS2987

WILSON SAKALA SAKALAW@KONKOLA.COM.ZM Get some gold here: http://www.Gold-club.net/sponsor.asp?ws123702


The 7 Sins of MarketingDuring my years in marketing and sales, I have studied the pros and cons of

Written by /"Wild Bill/" Montgomery


Continued from page 1

#5 I loved your product, what else do you have to offer. Here's a big sales loss. You didn't develop your "back-end" sales strategy. It's extremely important before you sell your first product to already have your follow-up product atrepparttar door and waiting. If your customer has purchased from you once, there's a good chance they will again. You have already established a certain kind of trust with your customer. Don't let them down and never rely on one primary product to carry your business. Product development is an integral part of any business. If you want to stay in business keep your present customers coming back for more.

#6 Userepparttar 121658 truth to sell your way out of trouble. Every business will run into this problem sooner or later. No matter how good you are, you are bound to promote a poor marketing campaign or product. When you need a fast way to stimulate sales for a product that is not selling, tryrepparttar 121659 truth. But know how to userepparttar 121660 truth to your advantage. Tell your customers that you have an overstock ofrepparttar 121661 product. Tell them you sellingrepparttar 121662 product at cost or below cost. There is a viable market of bargain hunters out there. Two common approaches arerepparttar 121663 "Reward" and "Introduction" techniques.

The reward technique might look like this: Because you are one of our VIP Customers, we want to offer you this special price..... or As a special Limited Time Introductory Price we......

#7 If It's Not Broken....Don't Fix It! Why do marketers feelrepparttar 121664 need to change a marketing strategy that works. The fact is, they become bored with seeing it, and by that token they wrongfully assumerepparttar 121665 consumer is also tried of seeing it, even thoughrepparttar 121666 sales arerepparttar 121667 same. Seems incredible, but happens every day. They fool themselves into thinking that they can foreseerepparttar 121668 end of a successful marketing campaign. If it's makingrepparttar 121669 sales it should leave it alone. Now that's not to say that you shouldn't test new marketing ideas, but never drop a winner because you are tired of seeing it or you believe it's nearing it's end. Major corporations and small companies alike have successfully usedrepparttar 121670 same marketing campaigns for decades.

I hope this helps in your future marketing decisions.

"Wild Bill" Montgomery http://www.MakingProfit.com We've Featured Over 110 Articles in only one issue of our newsletter. How many do you get in yours? Why Play With Puppies, When The Big Dog Rules! Get The Best In Marketing & Business Information! To Subscribe go to or Email to


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use