But there is more to tracking than that. You see your tracking efforts should not stop once a visitor responds to one of your ads or promotions. In fact, no matter how a person stumbles across your site its just as important to track their footsteps as it is to track how they found you.

Suppose a person arrives at your homepage, reads a paragraph or two and then leaves. A few minutes later another person arrives and does same thing. Ten minutes later another visitor shows up, he or she pokes around for a few minutes but they too ultimately leave without exploring much.

You dont probably realise it, but chances are this is going on lots more than you think. For one reason or another, majority of people visiting your site are probably leaving without doing whatevever it is that you want them to do.

As internet marketers we tend to think that everyone who arrives at our website is going to read every word on every page. They will do anything we ask them to. After all, who in their right mind is not going to be interested in what we are offering. Right?

Unfortunately thats just not case...some people just won't be interested in what you are offering at your site. And there is nothing you can do about that.

What I would like to do today is give you a check list of 7 most common sins in marketing.

What about you? How many of following sins in marketing apply to you?

#1 No, I didn't test product market before I picked my product.

This is by far biggest mistake I see in marketing today. One I've made myself many times over. It's down right amazing how many companies decide on product they will sell before ever checking to see if potential customer would be interested. The most prominent reason for this is infatuation. The seller falls in love with his or her own product and assumes public will too. This infatuation clouds marketing professional's ability to objectively, rather than subjectively determine true potential of product market. Just because you love it, doesn't mean that they will. Test waters, ask your customers and clients what they think. Survey a portion of your current clients and general public. You owe it to yourself to see if this product will in fact meet needs and wants of your customers.

#2 You neglect to explain why you can sell it cheaper.

Whenever I see a lower price, first question that pops into my mind is....How? How can they sell it at a lower cost than their competitors. If they fail to answer that question in their marketing strategy, I immediately become suspicious of quality of product. If they had only explained how they could sell it cheaper. If one of your selling points is a lower price you better explain to me how you can do it.

#3 You didn't make it easy for me to do business with you.

How many times have you found an interesting product, but they make it so difficult and undesirable to business with them that you go elsewhere. Why would anybody want to make it hard to do business with them? I have certain subconsence requirements to do business with companies. The most important being convenience. The way I see it, I'm consumer and if I'm willing to spend my hard earned cash with them, I expect them to make it easy for me to do so. The worst is "time consumption". If you want to lose me as a customer, go ahead waste my time. Time is a valuable commodity to me and I don't want to spend it waiting. I'd rather pay extra dollar or whatever with competition if they can get me out door faster. Consumers expect their shopping experience to be an enjoyable one. If you can make it fun and entertaining to do business with you, chances are they'll be back.