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Use Overture Keyword Selector Tool to research your keywords for popularity and relevance, and then add them to your TITLE, metatags and headers (H1, H2 and so forth). Meta-tags... hmm. What was that again, you wonder? Metatags are keywords used to help identify your web content. These words are listed at beginning of each page source of your website. A visitor who clicks page can't see your metatags, but web crawlers can, and that's how you get bumped up on search engine ladder.
You should be meta-tagging EVERY page of your website, not just homepage, so you can ensure that every section gets indexed properly. Each of your pages contains unique content, right? Well, chances are somebody out there is hunting for it. Let yourself be found.
More about page titles: web marketers are realizing they can make their websites more easily searchable by standardizing their page titles. Some examples: About Us, Services, Contact, Links. Web researchers and web crawlers both know to look for these words when searching for information on net. Add these to your pages to make them easy to index.
A final tip on website optimization: savvy marketer knows not to put a Flash intro on his homepage... because Flash designs aren't keyword-friendly. If you'd like to smarten up your look with one of these, go ahead and use it on another page, but save your homepage for standard, keyword-rich content. It's best chance of improving SEO rank so don't waste opportunity! 3. Optimize Your Web Ads Here's a neat trick: if you advertise your URL on another website that holds a high SEO rank, you can 'get your name out there' by piggybacking on their popularity. This works for print ads and banners just as well as it does for article marketing I mentioned earlier. Attaching your link to one of top ranked websites increases hits to your site, resulting in better search engine position for you! The idea, again, is to run ads that are full of those popular keywords, so they'll be picked up by website indexers. In short: Search Engine Optimization is really snowball effect in action... momentum gaining on itself. It's worth learning all tricks that will bring your website up ranks and keep hits coming! If you're still new at web marketing and website design, why not get a brief tutorial from someone who's well-experienced and well-versed in topic? After that, only place you can go is up!
Copyright 2005 Dina Giolitto. All rights reserved.
Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit Wordfeeder.com for free tips on branding, copywriting, marketing and more. Request a project quote by email: firstname.lastname@example.org.