SEO Copywriting: 7 Tips

Written by Dina Giolitto,

So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. The best method is to use an SEO copywriting strategy, which optimizes your web content using popular keywords.

SEO stands for Search Engine Optimization. You want to fill your website withrepparttar most commonly searched words within your industry. These words are called keywords. They're what web researchers type into search engine boxes when looking for information. Your job will be to find out what those words are, and then add them to your website content and web theme.

Asrepparttar 142227 top search engines send their spiders out to crawlrepparttar 142228 web, they'll index your content usingrepparttar 142229 keywords you've placed strategically throughout. If you do this right, you'll rank high in your content category. Even if you don't do it exactly right, you'll still be better off than if you don't do it at all.

Tips on SEO Copywriting: Where do I put those keywords?

1. In your website's title and ALT titles.

Your website's title is what comes up atrepparttar 142230 top ofrepparttar 142231 internet browser and what someone will read asrepparttar 142232 description when they bookmark your site. So if you want people to know what you're all about,repparttar 142233 title isrepparttar 142234 place to tell them.

Your ALT title is visible inrepparttar 142235 source code of each web page. If you vary your ALT titles using keywords to describe what's on each page, your entire site will be indexed categorically.

2. In your website's META tag description.

This is what comes up when web visitors are huntingrepparttar 142236 search engines and your website comes up inrepparttar 142237 hit list. Underneath your URL, you can add a brief description of your services and/or offerings, that visitors can read and decide to click on your site fromrepparttar 142238 search engine.

3. In every page header.

Each section of a web page should ideally have a headline or header. Your web sections will go like this: < title > < head > < h1 > < h2 > etc., followed byrepparttar 142239 < body > and < footer >. By designating your sections and then including keywords inrepparttar 142240 content of each section, you're ensuring thatrepparttar 142241 web crawlers will index your entire site and not skip over anything.

Search Engine Optimization: Get the Low-down

Written by Dina Giolitto,

Been hearingrepparttar words Search Engine Optimization lately? I know I have. But what is it, you wonder? Well, that's what I'm here to talk to you about.

Search Engine Optimization is a type of pull marketing that uses keywords to boost your search engine rank. What's pull marketing? It's what you might call passive, or viral marketing, where instead of aggressively seeking out your customer, you position yourself someplace where they can find you. The most likely place where you might be found isrepparttar 142226 first place they'll look:repparttar 142227 search engine listings. You know: Google, Yahoo, Dogpile... those guys! But how do you jockey forrepparttar 142228 best placement? Read on for some helpful tips and tricks.

1. Optimize Your Articles

Article marketing is one ofrepparttar 142229 newest and hottest ways to boost your search engine rank. To check out SEO article marketing in action, go to Sign up as a member, and start writing and submitting articles that other web marketers will "receive" via an RSS article feed, and promote on their own websites. With every article you write, a link to your personal website is included.

Why does this work to boost your search engine rank? Well, if you add keywords to your web article titles and text, people who type those same keywords into search engines will find your articles before they locate those of another person who wrote aboutrepparttar 142230 same topic but didn't use popular keywords.

For prime search engine optimization, your article headline should include keywords inrepparttar 142231 BEGINNING (the first 2-4 words- not atrepparttar 142232 end.) You can find out which keywords are most often typed into Google and other search engines by entering each keyword intorepparttar 142233 Overture Keyword Selector Tool. Want to know more? Paste inrepparttar 142234 link below for a crash-course in Keyword Article Writing.!&id=21236

2. Optimize Your Website

Not everyone knows aboutrepparttar 142235 advantages to making your website keyword-rich. But if YOU know, then that means you're one-up onrepparttar 142236 next person! So many folks use copy/paste web design programs, paying no mind to title and header creation. As a result, their websites may look pretty, but they're not primed for top ofrepparttar 142237 search index. When designing yours, incorporaterepparttar 142238 most frequently used keywords intorepparttar 142239 HTML title tags. If you do this, web crawlers will be able to 'find' you through your keywords and secure you a pretty sweet location inrepparttar 142240 search engine rankings.

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