Been hearing words Search Engine Optimization lately? I know I have. But what is it, you wonder? Well, that's what I'm here to talk to you about.
Search Engine Optimization is a type of pull marketing that uses keywords to boost your search engine rank. What's pull marketing? It's what you might call passive, or viral marketing, where instead of aggressively seeking out your customer, you position yourself someplace where they can find you. The most likely place where you might be found is first place they'll look: search engine listings. You know: Google, Yahoo, Dogpile... those guys! But how do you jockey for best placement? Read on for some helpful tips and tricks.
1. Optimize Your Articles
Article marketing is one of newest and hottest ways to boost your search engine rank. To check out SEO article marketing in action, go to Ezinearticles.com. Sign up as a member, and start writing and submitting articles that other web marketers will "receive" via an RSS article feed, and promote on their own websites. With every article you write, a link to your personal website is included.
Why does this work to boost your search engine rank? Well, if you add keywords to your web article titles and text, people who type those same keywords into search engines will find your articles before they locate those of another person who wrote about same topic but didn't use popular keywords.
For prime search engine optimization, your article headline should include keywords in BEGINNING (the first 2-4 words- not at end.) You can find out which keywords are most often typed into Google and other search engines by entering each keyword into Overture Keyword Selector Tool. Want to know more? Paste in link below for a crash-course in Keyword Article Writing.
2. Optimize Your Website
Not everyone knows about advantages to making your website keyword-rich. But if YOU know, then that means you're one-up on next person! So many folks use copy/paste web design programs, paying no mind to title and header creation. As a result, their websites may look pretty, but they're not primed for top of search index. When designing yours, incorporate most frequently used keywords into HTML title tags. If you do this, web crawlers will be able to 'find' you through your keywords and secure you a pretty sweet location in search engine rankings.