Many business owners are also afraid that they'll be ripped off. Just in case you think that you'll be ripped off by offering guarantees, research have shown that this rarely happens as 99.5% of people are generally honest. Of course, there'll be a few moral rejects who'll take advantage of you but additional customers that you'll gain will more than offset few that'll take advantage of you.

Furthermore, very few people will go through process of actually returning something that they've bought, unless of course, you've infuriated them. If you're a savvy business owner or marketer, you should know better than to infuriate your customers.

Think about this - process of asking for a refund is a socially uncomfortable one; it takes confidence and self-assurance to ask for a refund even if you're openly offering one.

Now, I must add that in order for your guarantee to achieve objective of boosting your sales and profits, you'll need to bear following in mind:

1. You'll need to have a quality product and/or service

2. You'll need to address customers' deepest frustrations

3. There shouldn't be any unreasonable conditions attached to it

4. It should preferably be for at least a minimum period of 90 days or more.

An example of a strong guarantee will be:

"Try out product for a full 365 days! If it does not double your sales by end of 365 days, just return it and we will cheerfully refund your full purchase price."

I believe you can see power of above statement. It implies that you're so confident of your product that you're assuming all risks, not customer.

Once you've got over fear of reversing risk, you'll be ready to offer bold guarantees. A bold guarantee sends message to your potential customers that "you're reliable and your offerings are of high quality". It takes away risks associated with purchase of your products and/or services, and it also lends you credibility.

As you can now see, risk reversal is one of most effective ways to boost your sales and profits. Put this powerful marketing concept into practice immediately. Spend time on creating a sound and powerful guarantee, implement it, and you'll see your sales go through roof.

Copyright by Larry Lim, MarketingSphere

Larry Lim is a practising marketing strategist and tactician who dishes out highly effective marketing strategies and tactics.

Getting Started

Where to begin? That blank page staring back can be intimidating.

Just dive right in there!

Type word "The."

Type next word (the first thing that pops into your mind) and next word.

At this point, quality is not important. You just want to create a "flow" where words come easily.

Don't stop to edit. Save all your corrections for second draft. Resist impulse to rewrite. That will only interrupt flow and is another way to avoid task at hand.

If you are like me you will have a 2nd, third and fourth draft. You have to get your first draft completed before your have anything to rewrite! Stay focused.

Carry a Notebook

As a creative writer, you will be "hit" by odd ideas and notions in oddest of places.

Maybe you are stuck in traffic or brushing your teeth when inspiration strikes.

You could wake from a dream and have a killer idea.

" I'll remember that." We say to ourselves, but when next we write there is no access to that memory file.

Just use a notebook. Jot those things down as they come to you. It only takes a moment.

Capture all your of your ideas as they transpire. Who knows? One of them may be "Next Big Thing!"

David Parton:

Helping others and myself Improve their income and boost their health and energy levels with Tahitian Noni Juice.