Reverse The Risk And Boost Your Profits

Written by Larry Lim


Continued from page 1

Many business owners are also afraid that they'll be ripped off. Just in case you think that you'll be ripped off by offering guarantees, research have shown that this rarely happens as 99.5% of people are generally honest. Of course, there'll be a few moral rejects who'll take advantage of you butrepparttar additional customers that you'll gain will more than offsetrepparttar 119943 few that'll take advantage of you.

Furthermore, very few people will go throughrepparttar 119944 process of actually returning something that they've bought, unless of course, you've infuriated them. If you're a savvy business owner or marketer, you should know better than to infuriate your customers.

Think about this -repparttar 119945 process of asking for a refund is a socially uncomfortable one; it takes confidence and self-assurance to ask for a refund even if you're openly offering one.

Now, I must add that in order for your guarantee to achieverepparttar 119946 objective of boosting your sales and profits, you'll need to bearrepparttar 119947 following in mind:

1. You'll need to have a quality product and/or service

2. You'll need to addressrepparttar 119948 customers' deepest frustrations

3. There shouldn't be any unreasonable conditions attached to it

4. It should preferably be for at least a minimum period of 90 days or more.

An example of a strong guarantee will be:

"Try outrepparttar 119949 product for a full 365 days! If it does not double your sales byrepparttar 119950 end ofrepparttar 119951 365 days, just return it and we will cheerfully refund your full purchase price."

I believe you can seerepparttar 119952 power ofrepparttar 119953 above statement. It implies that you're so confident of your product that you're assuming allrepparttar 119954 risks, notrepparttar 119955 customer.

Once you've got overrepparttar 119956 fear of reversingrepparttar 119957 risk, you'll be ready to offer bold guarantees. A bold guarantee sendsrepparttar 119958 message to your potential customers that "you're reliable and your offerings are of high quality". It takes awayrepparttar 119959 risks associated withrepparttar 119960 purchase of your products and/or services, and it also lends you credibility.

As you can now see, risk reversal is one ofrepparttar 119961 most effective ways to boost your sales and profits. Put this powerful marketing concept into practice immediately. Spend time on creating a sound and powerful guarantee, implement it, and you'll see your sales go throughrepparttar 119962 roof.

Copyright by Larry Lim, MarketingSphere

Larry Lim is a practising marketing strategist and tactician who dishes out highly effective marketing strategies and tactics.

His Internet Marketing Strategy website is jam-packed with internet marketing secrets and softwares that will skyrocket your sales, and shoot your profits through the roof.


How to Jumpstart your Next Writing Session.

Written by David Parton


Continued from page 1

Getting Started

Where to begin? That blank page staring back can be intimidating.

Just dive right in there!

Typerepparttar word "The."

Typerepparttar 119942 next word (the first thing that pops into your mind) andrepparttar 119943 next word.

At this point, quality is not important. You just want to create a "flow" whererepparttar 119944 words come easily.

Don't stop to edit. Save all your corrections forrepparttar 119945 second draft. Resistrepparttar 119946 impulse to rewrite. That will only interruptrepparttar 119947 flow and is another way to avoidrepparttar 119948 task at hand.

If you are like me you will have a 2nd, third and fourth draft. You have to get your first draft completed before your have anything to rewrite! Stay focused.

Carry a Notebook

As a creative writer, you will be "hit" by odd ideas and notions inrepparttar 119949 oddest of places.

Maybe you are stuck in traffic or brushing your teeth when inspiration strikes.

You could wake from a dream and have a killer idea.

" I'll remember that." We say to ourselves, but when next we write there is no access to that memory file.

Just use a notebook. Jot those things down as they come to you. It only takes a moment.

Capture all your of your ideas as they transpire. Who knows? One of them may berepparttar 119950 "Next Big Thing!"



David Parton:

Helping others and myself Improve their income and boost their health and energy levels with Tahitian Noni Juice.

http://www.tahitiannoni.com/2036981 http://the_noni_blog.typepad.com/noni/


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