Reverse The Risk And Boost Your Profits

Written by Larry Lim


As a business owner or marketer, if you don't reverserepparttar risk in your product and/or service offerings, you're really missing out in what can be one ofrepparttar 119943 most powerful weapons in your marketing arsenal.

Risk Reversal Defined

Risk Reversal, in essence, means that you,repparttar 119944 business owner, assumes allrepparttar 119945 risks associated withrepparttar 119946 business transactions, and your customers none.

Why Reverse The Risk?

The main reason that you'll want to reverserepparttar 119947 risk is so that you may boost your sales and profits.

Risk Reversal can easily be achieved by providing an Extraordinary Guarantee. An example would be an iron-clad, no-questions-asked money back guarantee.

Buyers, especially Internet Buyers, are generally skeptical. This is particularly so if they've never dealt with you or your business before. Your credibility is in question andrepparttar 119948 trust yet to be established. Even if they are your existing customers, it's imperative that you employ this powerful marketing concept of Risk Reversal by offering a strong and extraordinary guarantee...

... Here's Why:

Having a strong guarantee is one ofrepparttar 119949 most effective ways to counterrepparttar 119950 skepticism and fears ofrepparttar 119951 buyers in doing business with you.

If your customers or potential customers see a guarantee, especially an extraordinary one, they can be pretty certain that they'll get what they're after.

It shows them that you're confident about, and have a strong belief in, your products and/or services.

It also goes to show that you're reliable and trustworthy, and if they're not satisfied with your offerings, they've nothing to lose.

The end result is that you'll dramatically boost your sales and profits - sales and profits you would not have seen withoutrepparttar 119952 strong guarantee.

Here's an example:

Let's say in any of your promotional campaign, you normally sell 500 units of your product. Through a strong guarantee, you increase your sales by 8% or 40 units without spending any additional funds on advertising.

This translates to a total sale of 540 units for that campaign.

Let's say you later experience a 10% refund ofrepparttar 119953 additional sale of 40 units, that is, 4 units (10% X 40 units), which you won't.

Even afterrepparttar 119954 refund, you'll still make an additional sale of 36 units just by offering a strong guarantee. These are sales that you'll never get withoutrepparttar 119955 guarantee.

Now you can see how a strong guarantee will boost your sales and profits.

Then Why Are Many Business Owners Unwilling To Offer Such A Guarantee?

Many business owners haverepparttar 119956 misconception that people are only concern aboutrepparttar 119957 price ofrepparttar 119958 product or service. Price, no doubt is a factor but only a minor one, and only to a certain extent. Ifrepparttar 119959 customers want something, and if you're able to address their concerns and fulfill what they want, they'll gladly buy what you have to offer.

How to Jumpstart your Next Writing Session.

Written by David Parton


I have always enjoyed writing. Sometimes it's a problem for me to just sit down and write something. There are days when I choose "procrastinating" over "proactive." Putting things off is common with everyone. I am very gifted in this area. ;)

Here are 4 areas to focus on to jumpstart your next writing session.

* Concentration

* Preparation

* The First Word

* Use your notebook

Concentration:

There are way too many distractions. Cell phones ringing, blaring car alarms and unexpected visitors are just a few things that can disrupt your concentration. It then becomes easier to justify not writing today.

The best thing to do to encourage creative writing is to make it a ritual. Find a nice spot to write, maybe, in a quiet room in your home where you will be left undisturbed for a period of time. Set a time to work; a scheduled time to write. Stick to it.

Keep reference books and materials close to hand.

Focus on one idea at a time.

View your next writing session as an opportunity; an opportunity to do something you enjoy. It can be fun. And when you are having fun nobody ever has to tell you to "concentrate!"

Preparation

Once you have your topic: Google it. Read everything you can online and offline related to your idea. Searchrepparttar net for testimonials, reviews and articles about your topic. Brainstorm related sub-topics.

Give it a rest. Let your subconscious mind percolate and play withrepparttar 119942 information you provided. Get some exercise. Some of my best ideas come to me while I am out walking around inrepparttar 119943 evening.

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