2) Pay attention to differences. Many times, it is easy to forget that every person is different. What you know is different than what your customer knows. You can listen much more effectively if you realize that customer might be using different terms than you, or might even be seeing things from a completely different perspective.

This is where empathy comes in very handy. As you listen, try to empathize with your customer -- put yourself into their shoes so that you can have a better understanding of their wants, needs, and fears.

3) Pay attention to feedback. To grow and survive, a company needs to adapt. In order to adapt, it has to have sufficient information to know what is needed and what is obsolete. For most of us, best source of this information is our customers. By listening to feedback and concerns of our customers, we can get a better feel for what market is looking for.

Communication is cornerstone of customer service. To increase our customers' satisfaction, we must make sure that we listen to them as carefully as we would craft our advertising. Only by listening can we meet needs of our clients and make kind of reputation that leads to success.

2) Is it a good idea to give away resale rights to everyone who purchases your product, when instead you could line up some good affiliates and profit from each and every sale?

I think that I know answer to this one! When it comes to ebooks, yes, it probably is a good idea. Most likely, author is employing following, rather clever strategy. He or she is counting on healthy back-end profits from links within ebook to other products/services. This is even better than making it a free ebook, because now there are hundred or even thousands working very hard to distribute it, thus vastly increasing number of people exposed to those profitable links.

Hey, I guess I do catch on.

3) Is multi-level promotion, as in case of aforementioned traffic program, inherently flawed?

Now, I'm not talking about two-tiered affiliate programs, or even products that come with resale rights. I'm talking about anything you promote in which your profits/benefits are dependent upon getting other people to promote it too.

I'm not going to answer this question, as it is much like debating religion. When it comes to MLM or multi-level marketing, there are believers and non-believers and both are equally passionate.

I want to make it abundantly clear that I am not knocking anyone who employs any of marketing/promotion methods outlined in this article. As I stated at very beginning, I am just a student, struggling to learn. There is one thing I've learned for sure though, he who is prime source stands to gain most.