Marketing: Remembering to Listen: Making the Most of Communication

Remembering to Listen: Making the Most of Communication

Written by Ron Sathoff

A lot has been written about repparttar

communication aspects of marketing. Unfortunately, most of it has focused on repparttar 121667

"sending" function -- writing repparttar 121668

perfect ad, creating repparttar 121669

killer sales letter, or making a great sales pitch. We always seem to focus on what we are doing TO a customer, rather than what repparttar 121670

customers might be saying to US.

We have to remember that all communication is two-directional. In order to truly be great communicators, we have to improve our skills when we are repparttar 121671 receivers. In other words, we have to become great listeners as well as great speakers or writers. Fortunately, there are a few simple things we can do to help improve this aspect of our communication with our customers:

1) Treat all communication as important. From time to time (more often than I like) I have to deal with a salesperson who only seems to be listening for certain things -- what I'm ordering, how much I'm going to pay, and when my money will arrive. After a salesperson like this gets what they want, they just tune you out. Luckily, these are usually repparttar 121672 salespeople who don't last long.

Truly great salespeople, on repparttar 121673 other hand, know that EVERYTHING that a customer has to say is important. In a lot of cases, especially with business opportunities, a customer is more interested in advice than they are in your product. If you take time to listen to their concerns and can provide them with insight (along with your offer), your customer will be much more satisfied than if you just delivered repparttar 121674 "goods."

An Interesting Phenomenon

Written by Tom Busch

Being a student of internet marketing and marketing in general, I don't pretend to have it all figured out. This article probably won't give you all of repparttar

answers, but I hope it at least gives you a few good questions.

I subscribe to dozens of newsletters/ezines because I'm always looking for more and better information, solutions, strategies, answers, tips, tricks, etc. I don't think I'm unique either. In fact most people who are determined to make their living online, get as many or more newsletters than they can handle.

In repparttar 121666 past few weeks, I've begun to take notice of an interesting phenomenon.

Two new ebooks, and a program which is supposed to bring you more traffic, were all introduced around repparttar 121667 same time. I happen to subscribe to repparttar 121668 newsletters of repparttar 121669 prime sources for each of these new offers.

Both of repparttar 121670 ebooks come with resale rights. The traffic program, which is free, has a multi-level scheme, whereby a user's benefits increase by introducing new users who in turn introduce new users and so on.

Now here's where it get's interesting. Within a day or two of receiving these offers from repparttar 121671 prime source, repparttar 121672 same offers started pouring in from all sorts of newsletter publishers.

In other words, they bought repparttar 121673 ebook(s) and/or signed up for repparttar 121674 traffic program, got out their lists and got busy. And they wasted no time.

Now, this probably happens all of repparttar 121675 time, but it was repparttar 121676 first time that I actually stopped to watch it take place.

This "phenomenon" brought up repparttar 121677 folowing questions.

1) Is there any money to be made on products when repparttar 121678 resale rights are so easily obtained?

Money is money and even a couple of sales will cover repparttar 121679 purchase price and a put a few extra dollars in your pocket. But I think there is a deeper question here. Is it worth using up some of repparttar 121680 precious but limited amount of attention your audience can give, on offers like these, or are there better ways to take advantage of it?

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