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Doing It on
Side
In funding terms, this means working another job to support oneself while launching an idea on
side. Working freelance or independent consulting jobs offers maximum flexibility to squeeze in start-up ventures.
Business Plan Contests
Such contests are a great way for women to not only get money but also to validate their idea. Usually these contests will kick off major contacts that can help new businesses move forward at a faster pace.
Ladies Who Launch favorites include:
Friends and Family
Women are great at multitasking due to their non-linear thinking instincts, so starting a business while raising a family may not be as far-fetched as it seems, but rather a logical starting point. For examples of women who did this, Ladies Who Launch features include: Molly Snyder and Jane Scott Hodges. These women started businesses that took off while starting families.
Funding through friends and family is a great alternative for women because, unlike traditional venture capital, which requires giving up a huge degree of control while answering to strangers, with this option, they can garner financial support without losing as much control or meeting stringent reporting requirements which may hinder them from focusing on moving their businesses forward. Some examples of Ladies Who Launch features who used this as their primary funding means: Suzy Jurist, Lela Rose and Lizzy Flannagan.
Debt Structure
It is becoming easier for women to find and obtain loans from different sources. Loans are a great way to minimize control issues and also to force women to think long term and develop a revenue plan that works. The Small Business Association is one great way to obtain debt financing.
Starting Small, Growing Slowly This is a funding mechanism because women can manage their growth with money coming in and can grow slowly. Patience is a virtue. Women are often balancing and juggling so much anyway that tempered growth is a natural conduit to their lifestyles.

Founder and President of Ladies Who Launch, www.ladieswholaunch.com. Victoria began her career as a corporate lawyer at Kelley Drye and Warren in New York and holds a JD / MBA from Case Western Reserve University, Cleveland, OH, and a B.A. with honors from Brown University.