The two key symbols to remember when applying makeup and moisturizers are cotton and feather. Cotton symbolizes need to use clean applicators when applying makeup. The feather represents light application of makeup and moisturizers.

Here are four biggest mistakes women make in their beauty regime that can lead to acne and ways to remedy them.

1.Re-using a consealer applicator

You have a zit and you want to hide it. So what do you do? Dip your consealer applicator in bottle and apply liquid cover directly to inflamed zit, right. No. Reapplying consealer to your face with applicator provided by manufacturer does one thing only, spread more bacteria. Once you apply consealer to your face with applicator wand, you simply return it to bottle where bacteria have a whole container in which to flourish. Giving bacteria a breeding ground is what causes acne in first place, so don’t give them new real estate in which to reproduce.

Solution:

To avoid this, apply your consealer with a cotton swab and never, ever use applicator stick provided by consealer manufacturer. This will ensure that your consealer applications are always fresh and free of as much bacteria as possible.

2. Re-using a foundation sponge

The reasons for not re-using a foundation sponge are same as reason for not re-using a consearler applicator, you want to limit spread of bacteria.

Solution:

Traditional Venture Capital

Problem: it is an old boy's network and access to it is limited.

The traditional Venture Capital (VC) structure is not conducive to women's businesses which tend to be passion-driven, and less focused on exit strategies requiring high returns in short periods (5 years or less). Women typically want to balance money with fulfillment and may focus less on high returns if this means giving up specific lifestyle characteristics.

Solution: Some venture capitalists that "think out of box" and focus on funding women owned companies are alternatives to consider.

Some of these VC firms include:

• Boldcap, www.boldcapventures.com, is funded by women for women. Ladies Who Launch featured Amy Wildstein who runs fund.
• Solera Capital, www.soleracapital.com.
• Mixcreative, www.mixcreative.com, focuses on funding creative businesses and was started by two women.
• Funk ventures, www.funkventures.com, has a strong interest in funding women-owned companies.
• Springboard, www.springboardenterprises.org, is a nationally recognized business plan contest that matches venture capitalists together with women-owned companies.

Alternatives to Venture Capital

Using One Business to Fund Another

Low overhead businesses, like service businesses, with which women tend to have success, are great starting points that can lead to more product-oriented businesses. These businesses often provide launching pads for women to become familiar with an industry, build relationships in industry and lead to a natural progression of growth in other areas.

For example, Ladies Who Launch feature Alison Chozen funded her company Sterling Truffle Bar with her event company, Mosaic. See her story. Another example is Ladies Who Launch feature Holly Bohn who used her offices services company to fund www.seejanework.com (stylish office products). For more on her story, click here

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